Published: 2021-10-31

Articles

FOREWORD

Editor-in-Chief

i-vi

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Bangkok Traffic Congestion, Stressed Investors, and Thai Stock-Market Returns

Anya Khanthavit

1-23

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Determination of The Effectiveness of Investments in ICT Using a Combination of Functional and Resource Assessment Criteria

Svetlana Lozhkina , Alan Abaev, Tamara Borovikova , Elena Zelenkina, Galina Gorbatkova

24-42

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The Influence of Corporate Image and Marketing Mix on Consumer Motives: An Empirical Study of MK Restaurants

Pichyada Pheunpha

43-66

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Online Purchase Intention: A Study on Consumer Behaviour in Indian Digital Environment

Sriram K V, Milind Arora, Kshitij Varshney, Giridhar B. Kamath

67-87

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Are Humble Salespeople More Successful? Examining the Influence of Humility on Perceived Mentoring and Career Success

Sakarin Noypa, Kanon Trichandhara, Wisanupong Potipiroon

88-107

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When Creative Mindset Helps Entrepreneurial Innovation in Tourism: An Examination on Demographics

Natthawut Yodchai, Pham Thi Minh Ly, Lobel Trong Thuy Tran

108-125

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Influence of Knowledge Management Orientation on Performance with Innovativeness in SMEs

Thitiya Atthawej , Pittawat Ueasangkomsate, Yuraporn Sudharatna

126-146

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Structural Equation Modelling of Digital Entrepreneurship, Logistics Innovation, and Digital Transformation Influence on Logistics Performance of Logistics Entrepreneurs in Thailand

Napatsaporn Niyawanont, Sawat Wanarat

147-174

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Cross-Cultural Competence - A Crucial Factor That Affects Chinese Corporations’ Business Performance in The Eastern Special Development Zone of Thailand

Chidchai Muensriphum, Pattrawadee Makmee, Peera Wongupparaj

175-197

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The Effect of Information Technology and Dynamic Capabilities on Human Resources Competencies and Innovative Performance

Pruksaya Chinnapong, Somnuk Aujirapongpan, Somjintana Koompai, Kitikorn Dowpiset, Kritsakorn Jiraphanumes

198-223

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Business Success for Sustainability Indicator Development of One Tambon One Product

Tiwawan Srisawat, Pattrawadee Makmee, Parinya Ruangtip

224-246

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Shifting to Gig Labor: Perceptions of Sustainability

Isabel Rodrigues, Claus Schreier, Erich Steiner, Markus Zemp

247-271

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Managing Teacher Acceptance of New Technology: The Case of Robotics Kit

Jarupan Noosong, Naree Achwarin, Somsit Duang-Ek-Anong

272-292

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The Substantial Lessening of Competition Test for Mergers Under the Trade Competition Act B.E. 2560: Lessons from The United States, European Union, Japan, and Singapore

Peerapong Jongpaisalsakul, Sakda Thanitcul

293-314

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BOOK REVIEW- The Economics of Discontent from Failing Elites to The Rise of Populism

John Barnes

315-318

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