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Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) THE PRODUCTS’ FACTORS AFFECTING PURCHASE INTENTION: A CASE STUDY OF CONDOMINIUM IN BANGKOK, THAILAND Abstract  PDF
Thaninrath Wonggotwarin, Seongdok Kim
 
Vol 8, No 2 (2015): AU-GSB e-JOURNAL (December 2015) Application of Importance - Performance Analysis Model in Evaluation Service Quality of Diving Tour Operator in Nha Trang (Viet Nam) Abstract  PDF
Vo Tran Hai Linh
 
Vol 7, No 2 (2014): AU-GSB e-JOURNAL (Dec 2014) The Impact of Internet Banking Service Quality on Customers’ Satisfaction: A Case study of Industrial and Commercial Bank of China in KunMing, The People’s Republic of China Abstract  PDF
Wang Yi
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) A Study of the Relationship between Customer Satisfaction and Customer Loyalty toward an Economy Hotel Chain in Guangzhou, China Abstract  PDF
Shie Sun
 
Vol 6, No 2 (2013): AU-GSB e-JOURNAL (December 2013) A Study of the Expectations and Perceptions of Bhutanese Tour Operators in Regard to the Service Quality of the Association of Bhutanese Tour Operators. Abstract  PDF
Sangay Tshering
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) The Influence of Perceived Service Quality on Brand Image, Word of Mouth, and Repurchase Intention: A Case Study of Min-Sheng General Hospital in Taoyuan, Taiwan Abstract  PDF
Meng Hsuan Li
 
Vol 2, No 2 (2009): AU-GSB e-JOURNAL (December 2009) Customer Loyalty at a Ho Chi Minh City Commercial Bank: A Case Study Abstract  PDF
Nguyen Quoc Cuong
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) The Relationship between Service Quality, Customer, Satisfaction, Trust, and Commitment: A Case Study of Fudian Bank's Customers in Kunming, Yunnan, China Abstract  PDF
Ma Jiali
 
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