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Vol 11, No 2 (2018): AU-GSB e-Journal (December 2018) A STUDY ON THE MECHANISM OF SENIOR HOUSING CUSTOMER VALUE PROPOSITION ON CUSTOMER PURCHASE INTENTION IN CHINA Abstract  PDF
Jing Zhou
 
Vol 11, No 1 (2018): AU-GSB e-Journal (June 2018) ENTREPRENEURIAL BRANDING AND PURCHASE INTENTION: THE MEDIATING ROLE OF TRUSTWORTHINESS Abstract  PDF
Marion Delaperche
 
Vol 11, No 1 (2018): AU-GSB e-Journal (June 2018) FACTORS INFLUENCING CONSUMERS’ HARD DISK DRIVE PURCHASES IN BANGKOK, THAILAND Abstract  PDF
Sujit Sukchannimit, Pakakorn Rakrachakarn, Thittapong Daengrasmisopon
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) THE PRODUCTS’ FACTORS AFFECTING PURCHASE INTENTION: A CASE STUDY OF CONDOMINIUM IN BANGKOK, THAILAND Abstract  PDF
Thaninrath Wonggotwarin, Seongdok Kim
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) AN INFLUENCE OF E-WOM AND A MODERATING ROLE OF BRAND ATTITUDE ON IT PRODUCT PURCHASE INTENTION IN BANGKOK, THAILAND Abstract  PDF
Nattaphon Pakapatpornpob, Rawin Vongurai, Sutthisak Inthawadee
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) A STUDY ON PURCHASE INTENTION OF A THAI AUTOMOBILE REPAIR CENTER Abstract  PDF
Vilawan Piriyasup, Seongdok Kim
 
Vol 12, No 1 (2019): AU-GSB e-Journal (June 2019) AN EMPIRICAL STUDY OF FACORS INFLUENCING ON WORKERS’ PURCHASE INTENTION TOWARDS ORGANIC DIET CAPSULE IN BANGKOK, THAILAND Abstract  PDF
Sompratana Cornford, Nathaya Pupat
 
Vol 12, No 1 (2019): AU-GSB e-Journal (June 2019) THE FACTORS AFFECTING ON CUSTOMERS PURCHASE INTENTION OF WHITE KIDNEY BEAN PRODUCTS Abstract  PDF
Naluchat Kitburin, Preecha Methavasaraphak
 
Vol 11, No 2 (2018): AU-GSB e-Journal (December 2018) FACTORS INFLUENCING GENERATION Y’S ONLINE PURCHASE INTENTION TOWARD XYZ ONLINE STORE IN THAILAND Abstract  PDF
Tuangporn Kongprapunt, Nathaya Pupat
 
Vol 6, No 1 (2013): AU-GSB e-JOURNAL (June 2013) Students' Online Purchase Intentions at Eight National Universities in Beijing, China Abstract  PDF
Hao Kui
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) A Comparative Study of the Intention to Buy Organic food between Consumers in Northern and Southern Vietnam Abstract  PDF
Phong Tuan Nguyen
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) Factors Influencing Teenagers' Purchase Intention towards Celebrity-endorsed Apparels: A Case Study Abstract  PDF
Ling Chang
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) The Rise of an Apparatgeist: Factors Affecting Bangkok-based Consumers' Purchase Intention for Smartphones Abstract  PDF
Rabi Singh Thokchom
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) Factors Affecting the Purchase Intention of Household Water-saving Products in Lanzhou, China Abstract  PDF
Qianli Feng
 
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