Main Article Content
This study aims to identify the critical factors affecting consumers’ attitudes and purchase intentions with respect to household water-saving products in the city of Lanzhou, China. A total of 400 questionnaires were distributed to the respondents, people living in several selected condominiums in Lanzhou who had never bought household water-saving products before. Descriptive analysis and Pearson correlation were used for analysing the data. The findings of the study reveal that attitude, product characteristics and subjective norms can be critical predictors of purchase intention with regard to household water-saving products. The results also suggest that consumers’ attitude toward purchases can be influenced by ecological affect, ecological knowledge and product familiarity.