Tanasapsakul, Waratchaya, Graduate School of Business, Assumption University, Thailand
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AU-GSB e-JOURNAL Vol. 11 No. 2 (2018): AU-GSB e-Journal (December 2018) - Articles
AN INVESTIGATION OF THE FACTORS INFLUENCING CONSUMERS OF DIFFERENT GENERATION’S BEHAVIORAL INTENTION TOWARDS FRANCHISED JAPANESE RESTAURANTS IN BANGKOK, THAILAND
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