Published: 2020-02-12

Editorial

Editorial

Kitikorn Dowpiset

1-2

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Articles

EXTENDED UTAUT2 MODEL ON FACTORS INFLUENCING OF MOBILE COMMERCE ACCEPTANCE IN YANGON, MYANMAR

Zaw Lin, Hla Theingi

3-18

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BEYOND DISRUPTIVE ELEARNING: HOLISTIC HEALTH INTEGRATED LEARNING CONCEPT

Khanawath Teranitiwath, Asst. Prof. Dr. Poonsri Vate-U-Lan

19-34

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THE FACTORS INFLUENCING ON PURCHASE INTENTION OF THAI AND CHINESE CUSTOMERS TOWARDS THE HOTEL INDUSTRY IN BANGKOK, THAILAND

Jidapa Tweephoncharoen, Rawin Vongurai

35-39

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The Effects of Transformational Leadership on Work Engagement in the Kingdom of Thailand: A Case Study of a Thai MNC

Albert Valentine

50-67

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KEEP IT SIMPLE: A RELENTLESS BUSINESS STRATEGY IN A WORLD OF COMPLEXITY THE XYZ CORPORATE STORY IN BRIEF

John Barnes

68-73

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COMPARISON OF FACTORS INFLUENCING CHINESE PEOPLE IN BANGKOK INTENTION TO USE TWO ONLINE PAYMENT APPLICATIONS IN THAILAND

Mingyan Lao, Nathaya Pupat

74-81

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EFFECTS OF BUDGETARY PARTICIPATION ON FIRM PERFORMANCE ON FINANCE BUSINESSES IN THAILAND

Kornchai Phornlaphatrachakorn, Daranee Ketchompoo, Sorawit Ngamsutti

82-97

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IMPACTS ON ADAPTATION INTENTION TOWARDS USING ACCOUNTING SOFTWARE IN TERMS OF TECHNOLOGY ADVANCEMENT AT WORK IN MYANMAR

Khine Khin Phyu, Rawin Vongurai

98-111

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Book Review

Book Review

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112

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