IMPACTS ON ADAPTATION INTENTION TOWARDS USING ACCOUNTING SOFTWARE IN TERMS OF TECHNOLOGY ADVANCEMENT AT WORK IN MYANMAR
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Abstract
This study aims to analyse the impacts that are influencing on individual’s adoption intention towards using accounting software by discovering the impacts on user’s adoption intention towards accounting software, providing the proofs that environment, cost and familiarity can lead user’s adoption intention in order to help in expanding the market share of local technology company. The required data for this research has been distributed as online questionnaires to the 500 qualified respondents around Yangon Region and collected to be examined. The collected data was analysed by Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM). The findings from the research explained about the important factors that the organization need to consider when developing and promoting for the accounting software.
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Phyu, K. K., & Vongurai, R. (2020). IMPACTS ON ADAPTATION INTENTION TOWARDS USING ACCOUNTING SOFTWARE IN TERMS OF TECHNOLOGY ADVANCEMENT AT WORK IN MYANMAR. AU-GSB E-JOURNAL, 12(2), 98-111. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/4501
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