Measuring Satisfaction and Behavioral Intention of Students in Art Majors on the Use of Graduation Management System in China
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Purpose: This research determines to measure factors impacting the satisfaction and behavioral intention of students in art majors who graduated in 2020 using the graduation management system in China. The conceptual framework was developed based on perceived ease of use, perceived usefulness, system quality, trust, attitude, satisfaction, and behavioral intention. Research design, data, and methodology: The study applied the quantitative method and collected the data (n=500) using judgmental, stratified random, and convenience sampling. The questionnaire was used as a tool to collect the data. Before the data collection, The Item-Objective Congruence (IOC) and pilot test (n=50) of Cronbach’s Alpha were approved. The data were analyzed with confirmatory factor analysis and structural equation modeling. Results: All hypotheses are supported. Perceived ease of use has a significant impact on perceived usefulness and satisfaction. Perceived usefulness strongly impacts satisfaction, followed by behavioral intention. System quality significantly impacts satisfaction. In addition, behavioral intention is significantly impacted by trust, attitude, and satisfaction. Conclusion: This study provides the necessary knowledge and reliable results for universities and system developers to improve and upgrade the graduation management system. Therefore, students’ behavioral intention and satisfaction can be valid indicators to enhance the performance of the graduation management system.
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