Factors influencing perceived ease of use, attitude and behavioral intention to enhance ICT learning motivation in higher education in Cambodia

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Sophearith Yeun


The purpose of this research aimed to evaluate the effects of perceived ease of use, attitude and behavioral intention to enhance ICT learning motivation in higher education in Cambodia. Therefore, this research result is beneficial to promoting of the learning environment among university student population who are struggling with application of ICT as tool in education program. The study was conducting quantitatively and applied the multi-stage sampling technique via employing purposive sampling, simple random sampling, and quota sampling method. A sample size of 521 students from the three private universities in Phnom Penh, Cambodia. This study adapted the Confirmatory Factor Analysis (CFA) and the Structural Equation Model (SEM) to identify the relationship and the impact of determinants of perceived ease of use, attitude and behavioral intention to enhance ICT learning motivation in higher education in Cambodia. The results showed that Perceived ease of uses, information technology and attitude have significant impact on behavioral intention. Moreover, Perceived ease of uses and social influence have significant impact on Perceived usefulness. Also, facilitating conditions has significant impact on Perceived ease of uses. Likewise, information technology has significant impact on attitude. Additionally, task-technology fit has significant impact on attitude. Furthermore, Perceived usefulness, social influence, facilitating conditions, and facilitating conditions have no significant impact on behavioral intention.


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Yeun, S. (2022). Factors influencing perceived ease of use, attitude and behavioral intention to enhance ICT learning motivation in higher education in Cambodia. AU-GSB E-JOURNAL, 15(1), 207-218. https://doi.org/10.14456/augsbejr.2022.48


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