Vol. 44 No. 4 (2024): October-December (Ahead of print articles)

Articles

• Enhancing Secondary City Tourism in Thailand: Exploring Revenue Generation, Sustainable Practices, and the Role of Brand Identity

  Noppadol Manosuthi

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• Cognitive, Affective, and Normative Drivers of Pro-Environmental Intentions Among Urban Forest Visitors – The IPMA Approach

  Arnoot Kumsura, Witwasit Sresteesang , Triyaporn Tongnuch

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• Influences of the Promotion Mix on Brand Love, Brand Loyalty, and Word-Of-Mouth: Evidence from Online Fashion Retail in Thailand

  Kittipong Napontun, Prarawan Senachai, Puthipong Julagasigorn , Damisa Chuenpreecha

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• Development of Measurement Instruments for Teachers’ Lifelong Learning Mindset, Learning Habits and Self-Directed Learning

  Tanaporn Wongwanich, Wirathep Pathumcharoenwattana, Archanya Ratana-Ubol

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• Geopolitical Risk And Responses To Financial Markets

  Pitipat Nittayakamolphun, Thanchanok Bejrananda, Panjamapon Pholkerd

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• Management Guidelines for Listed Companies on the Stock Exchange of Thailand for Moving Towards Sustainability

  Siriroj Sittichanbuncha , Thanin Silpcharu, Sunee Wattanakomol

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