Published: 2024-09-10

Articles

EDITORIAL

Editor-in-Chief

i-vi

PDF

Influences of the Promotion Mix on Brand Love, Brand Loyalty, and Word-Of-Mouth: Evidence from Online Fashion Retail in Thailand

Kittipong Napontun, Prarawan Senachai, Puthipong Julagasigorn , Damisa Chuenpreecha

1-26

PDF

Management Accounting Practices and Financial Performance of Hotel Business in Thailand: Are Contingency Theory Perspectives Still Relevant During the Covid-19 Pandemic?

Napaporn Hongpukdee, Somboon Saraphat

27-55

PDF

Enhancing Secondary City Tourism in Thailand: Exploring Revenue Generation, Sustainable Practices, and the Role of Brand Identity

Noppadol Manosuthi

56-75

PDF

Cognitive, Affective, and Normative Drivers of Pro-Environmental Intentions Among Urban Forest Visitors – The IPMA Approach

Arnoot Kumsura, Witwasit Sresteesang , Triyaporn Tongnuch

76-90

PDF

Tastes on Wheels: Exploring Consumer Value Perceptions, Enjoyment and Choice Behavior in the Food Truck Market

Nuttanuch Issariyakulkarn , Siwasak Pansukkum , Duangthida Nunthapirat

91-102

PDF

Behavioral Intentions in Sports Tourism: Meta-Analysis and Structural Equation Modeling

Prachakchai Manosudhikul

103-117

PDF

Development of Measurement Instruments for Teachers’ Lifelong Learning Mindset, Learning Habits and Self-Directed Learning

Tanaporn Wongwanich, Wirathep Pathumcharoenwattana, Archanya Ratana-Ubol

118-138

PDF

All-Talk: Enhancing EFL Pronunciation With Microsoft Azure Speech Services

Simon Moxon

139-161

PDF

Prediction of the Future Trends of Housing Project Development with Modified Delphi Technique

Kongkoon Tochaiwat, Damrongsak Rinchumphu, Anuwat Budda

162-175

PDF

The Influence of Logistics Activity on Sustainable Performance of Air Cargo Business in Thailand

Bharis Hongsakul , Ichayaporn Chuaychoo

176-196

PDF

Local Ventures’ Shared Leadership Persuasion: How Knowledge Sharing and Interactive Work Culture Influence Employees’ Innovation

Neneng Sofiyanti, Wiwiek Rabiatul Adawiyah, Dwita Darmawati

197-217

PDF

Analysis on the Acceptance of AIGC Technology by Art and Design Students in Universities in China

Qinan Wang, Changhan Li , Lu Zhu

218-235

PDF

Corporate Social Responsibility and SMEs’ Performance: Mediating Role of Sustainable Competitive Advantage

Worakorn Pumiviset, Muttanachai Suttipun

236-253

PDF

The Role of Innovation Capabilities and Competitive Advantage as Mediating Variables Between the Relationship of Technology and Success of Startup Businesses in Thailand

Amaravadee Wongtep, Sasiwemon Sukhabot, Idsaratt Rinthaisong

254-273

PDF

Can Perceived Experiential Marketing of Nutritional Meat-Based Food Enhance Repurchase Intention? The Role of Customer Engagement

Supawat Meeprom, Butsakorn Pangprasert, Wuttigrai Boonkum

274-290

PDF

Natural Rubber Trade and Production Toward Sustainable Development Goals: A Global Panel Regression Analysis

Worawat Srisawasdi, Jaynos R. Cortes

291-311

PDF

A Model for Managing Standardization of Cruise Port Attributes Influencing Cruise Passenger Satisfaction Toward Positive Word-Of-Mouth: The GSCA Application Approach

Tanapon Rungroueng

312-332

PDF

Factors Motivating Sport Event Volunteers: An Investigation of Past Empirical Literature

Thanavutd Chutiphongdech, Yan Zhao , Young Hoon Kim

333-359

PDF

Geopolitical Risk And Responses To Financial Markets

Pitipat Nittayakamolphun, Thanchanok Bejrananda, Panjamapon Pholkerd

360-376

PDF

Measuring The Pulse of Sustainable Investment: A Systematic Review & Bibliometric Perspective

Anam Qamar, Abdur Rahman Aleemi, Muhammad Azeem Qureshi

377-402

PDF

How FDI and Oil Prices Affect Sustainable Tourism Developments: Evidence from 24 Asia-Pacific Countries

Nghiem Quy Hao, Khoa Dang Duong, Pham Nhat Tuan, Yan-Jie Yang

403-417

PDF

Determinants of Banking Customer Loyalty in Indonesia

Yohanes Ferry Cahaya, Sungkono Sungkono, Suharyanto Suharyanto, Saripudin Saripudin, Indra Siswanti, Johan Hendri Prasetyo

418-430

PDF

Examining the Effect of Psychological Literacy, Self-discipline Skills, and Emotional Intelligence on Forensic Accounting Skills Among Undergraduate Students in Thailand: An Empirical Insight

Narinthon Imjai, Kanokwan Meesook , Wasan Kanchanamukda, Berto Usman , Somnuk Aujirapongpan

431-451

PDF

Levers of Control on Firm Performance in an Emerging Country: Do Management Accounting Practices Matter?

Ahmed Al-Dhubaibi, Rashidah Abdul Rahman, Zuraidah Sanusi, Ibrahim Abdul Rahman, Mohd Haniff

452-468

PDF

Management Guidelines for Listed Companies on the Stock Exchange of Thailand for Moving Towards Sustainability

Siriroj Sittichanbuncha , Thanin Silpcharu, Sunee Wattanakomol

469-482

PDF

Impact of Environmental, Social and Governance (ESG) Performance on Firm Performance in Thailand Stock Exchange: Interaction Effect of Managerial Efficiency

Penprapak Manapreechadeelert, Kusuma Dampitakse , Sungworn Ngudgratoke

483-499

PDF

Factors Affecting Consumers’ Adoption of Virtual Banks in Thailand

Tiplawan Kaewnin

500-516

PDF

ESG Performance, Ownership Structure and Firm Value: Evidence from ASEAN-5

Polwat Lerskullawat, Teerapan Ungphakorn

517-534

PDF

Book Review- The Global Currency Power of the US Dollar Problems and Prospects

Sandeep Khanijou

535-538

PDF