Published: 2024-02-06

Articles

EDITORIAL

Absorn Meesing

i-iii

PDF

What Makes People Attend a Craft Beer Event? Investigating Influential Factors Driving Attitude and Behavioral Intention

Arinya Pongwat, Suwadee Talawanich

1-23

PDF

Exploring Visitors’ Pro-environmental Behaviors at Urban Forest Destinations

Chitlada Pinthong, Thanapol Inprasertkul, Thanatchaporn Phitchayamethiwat

24-40

PDF

Enhancing Spectator Engagement in E-sports Events

Manit Satitsamitpong, Kittipong Napontun, Prarawan Senachai , Samkhumpha Tovara , Supaporn Daengmeesee

41-60

PDF

AI- and Employee-Based Customer Services in Restaurants: Customer Engagement Leading to Loyalty During the Covid-19 Pandemic

Supawat Meeprom, Chompoonut Suttikun

61-76

PDF

Triggers for Reducing Waste and Disposable Packaging: Insights from Food Truck Consumers in Thailand

Pongphan Sathatip

77-93

PDF

Relationship Quality as a Mediator of the Effects of Social Commerce on Purchase Intentions

Chanin Taeratanachai, Phusit Wonglorsaichon, Charoenchai Agmapisarn

94-122

PDF

Impact of Oil and Gold Prices on Southeast Asian Stock Markets: Empirical Evidence from Quantile Regression Analysis

Parichat Sinlapates, Surachai Chancharat

123-137

PDF

A Multivariate Mediation Analysis of PM2.5 Pollution and Stock Market Returns

Anya Khanthavit

138-151

PDF

Financial Development and Income Inequality: Evidence from Thailand

Pitipat Nittayakamolphun, Norachit Jirasatthumb, Panjamapon Pholkerd

152-165

PDF

Book Review - Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience ( Authors: Chodor, B. and Cyranski, G.)

Joseph Lok-Man LEE

166-168

PDF