Cross-border Linkages of Thai Finance Enterprises: The Formation Stage

Abstract

This research is aimed at exploring and understanding important issues concerning the formation process of international strategic alliances of Thai financial enterprises (TFEs). International alliance strategies have been deployed as an important device to stabilise and internationalise a number of TFES. The main context of the research involves the formation stage of international alliances of Thai financial enterprises, comprising motives, criteria, and the timing of alliance development. The motives and underlying reasons stimulating international alliances, major considerations in foreign partner selection, and the strategic timing of alliance arrangements lie at the heart of the research. Moreover, co-operative the performance of the alliances also supplements the above issues. In this study, questionnaire surveys and interview were arranged with a number of TFEs’ executives throughout the industry who were involved in the formation process of the international alliances. The rich information from the interviews enriches the database of the statistical analysis from the surveys and offers a comprehensive picture of international alliances of Thai financial enterprises.