Impact of Behavioral, Technological & Societal Antecedents on Continuous Usage Intention of Mobile Banking

Abstract

The aim of this research was to examine the impact of behavioral, technological, and social antecedents on the continuous usage intentions for mobile banking, through the integration of well-known theories such as TTF, DOI, ECM, and UTAUT 02. The research design is built on the positivist approach supported by the quantitative method. A survey questionnaire was used to gather data. PLS-SEM 3.0 was implemented to empirically validate the stated hypotheses. The sample comprised of 234 mobile banking users in Karachi, Pakistan. The results indicated the strength of the model (R2) was 71.8%, while the predictive relevance (Q2) was 51%. Furthermore, price value, habits, satisfaction, and word of mouth, were significant antecedents of continued usage intentions, while performance expectancy, hedonic motivation, social influence, and effort expectancy, were found to be insignificant. A statistically significant mediating role of satisfaction and word of mouth was identified. These findings will be helpful for financial institutions, telecommunication companies, software providers, and other stake holders, to efficaciously execute financial inclusion by focusing on technological, behavioral, and societal aspects of mobile banking users.