Importance-Performance Analysis on Information Technology Applications in Higher Educational Institutions in Thailand

Abstract

This study aims at determining the attributes of information technology that significantly affect user satisfaction in institutions of higher education. A qualitative survey suggested that such institutions should work on improving management information system (MIS) quality and put more focus on the needs of users as a means of improving their satisfaction. A quantitative component indicated the existence of a strong relationship between the quality of MIS related to user satisfaction and the perceived importance of the IT attributes of IT applications provided by Higher Educational Institutions. Furthermore, the study also suggests practical uses of its model as a comparative tool for the organizational management of user satisfaction.