The Development of a Service Learning System to Enhance Civic Responsibility of Undergraduate Students in Business Administration Programs

Abstract

This study was a quantitative research, composed of surveying and interviewing, and an experimental research. The study aims to analyze corporate social responsibility, to analyze service learning, and to develop service learning system to enhance civic responsibility of undergraduate students in business administration programs. Data was collected from businesspeople of Top 100 Companies listed in the Corporate Governance Report of Thai Listed

Companies 2005 and BBA instructors of fifty-four private and public universities in Thailand, via a questionnaire for corporate social responsibility. Six advisors of SIFE (Students in Free Enterprise) and one lecturer were also interviewed about service learning courses. Data was analyzed in order to develop a service learning system. The findings indicated that students, who participated in the service learning system and underwent the entire process of preparation, action, reflection, evaluation, and celebration, improved their civic responsibility, academic skills, professional skills and life skills.