Factors Concerning Twenty-Three Long-Stay Senior American And Australian Tourists In Thailand

Abstract

The purpose of this research is to investigate the factors influencing the attitudes of long-stay senior American and Australian tourists who travel to Thailand.  The data collection method was in-depth interviews of 23 participants about their opinions about five factors, which are the tourist’s emotions, the destination image, food and beverages, accommodations, and transportation.  The results of this study found that tourists main motivation is curiosity to see the world in order to learn things that are different from their own country.  They were interested in relaxing, safety, friendly people, and natural and scenic destinations.  They preferred hygiene and cleanliness, value for the money, and delicious food and beverages.  They love Thai food.  They searched for hotels on the internet which people mentioned about to them at good locations, that are not expensive and have a friendly staff who can communicate and understand their requests.  They also selected convenient and inexpensive modes of transportation.