Implementation Steps to Optimize Search Engine Marketing (SEM) Results for Small and Medium Sized E-Commerce Companies

Abstract

In terms of Internet marketing, search engines are the channel of choice for most of the internet advertisers in nowadays online-market. Considering its growth as an online advertising media, online marketers exploit this media using Search Engine Marketing (SEM) together with its strategies and implementation steps. This paper suggests some implementation steps for SEM to facilitate startups websites to be visible and competitive throughout this media. Delicate search engine mechanisms regarding indexing and web crawling develop Search Engine Marketing into the implementation steps including short-term and long-term marketing strategies. Search engine mechanisms schemes with the aid of author’s experience in organizing SEM contribute to the steps implication and conceptualization. In the light of implementation steps, marketers are competent to constantly advance their websites with the direction.