AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era

About the Journal

About Conference

Online Edited Proceeding: ISBN 978-616-7695-34-1

Aims & Scope

The AU Virtual International Conference is an annual international conference, the conference articles are double-blind peer-reviewed, only selected articles will be published in Book form with ISBN Number and the rest will be published as conference proceedings. Articles are from different spectrum of academic fields and are accepted based on their originality, importance, interdisciplinary interest, timeliness, accessibility, elegance, and unforeseen conclusions. The conference subthemes are:

[1] Finance: Finance, Accounting, Financial Economics

[2] Economics: Econometrics, Applied Economics, Development Economics

[3] Business: Management, Marketing, Decision Sciences, Information Technology

[4] Social Sciences, Multidisciplinary: others

Current Issue

Vol. 2 No. 1 (2021): AU Virtual International Conference 2021

View Vol. 2 No. 1 (2021): AU Virtual International Conference 2021

Published: 2021-11-25

Articles

The Relationship between Working Capital Management and Business Performance In Publicly Listed Thai Automotive Companies.

Rakchanan Pradapsin

25-34
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Factors influencing generation Y investors when choosing a broker firm

Kamonchanok Pipatvanit

35-42
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Adoption of Online Classes During COVID-19: An Institution’s Investigation on Perception & Behavioral Intention

LESTER UDANG

43-57
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Development of A Model of Technology Integration at A K-12 Level

Amangeldi Rejepov, Asst. Prof. Dr. Thanawan Phongsatha

58-67
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A Causal Relationship Model of Factors Influencing Safety Behaviors among Flight Crew in Thailand

Pattarachat Maneechaeye, Wisanupong Potipiroon

68-79
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Factors Affecting Customer Decision Making on “Chapter” E-Publication Purchase in Thailand

Thitaporn Kunamart, Preecha Methavasaraphak

80-90
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Factors Influencing College Students' Choice of Takeout Vendors –Study in Chengdu, China

Jun Qiu, Seongdok Kim

91-98
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Challenges in servitization of Thai manufacturing companies

chonnawee pukdeemai

99-109
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A Study of Factors Affecting Purchase Intention of High-class Condominium of Generation Z Customers in Bangkok, Thailand

Ye Yang, Preecha Methavasaraphak

110-120
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Acceptance of Using Thai Air Asia’s Online Application of Thai Senior Citizens

Krit Witthawassamrankul, Nutchirathorn Nualsom, Weerapong Nanthasing

121-128
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Generation Z Perception of Employer Attractiveness: A Survey Study in Bangkok, Thailand

Younes Parvin

129-141
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Proposed E-Commerce Platform for Unredeemed Pawned Items

Rasica Kijkunasathian, Poonphon Suesaowaluk

142-158
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Study Effecting of Halal Logo on Ready-to-eat Meal towards Purchase Intention of Non-Muslim Consumers In Bangkok

Tawisa Bunnag, Kitikorn Dowpiset2

159-169
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Consumer Attitudes toward Mobile Advertising in India The Role of Personalization

Smitha Siji, Joseph Nelson

170-178
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Psychological Well-being, Resilience and Team Effectiveness among IT/ITES Employees

Pramodh Korula, Joseph I Injodey

179-187
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Impact of COVID 19 on Student Mobility in India

Tanuja Khan, Sheena Thomas

188-192
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The Evolving Dynamics of Digital Banking: An Indian Perspective

Neelakshi Arora, Shubhra Bhatia, Santosh Gupta Gupta

193-202
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Development of a Teacher Guideline for Wisdom Education Management in Teaching and Learning in Yunnan’s Secondary Schools

Xuan Wang, Panchit Longpradit

203-211
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The Relationship of Burmese High School Students’ Motivation, Perception of Teachers’ with Self-Efficacy in Learning English as a Foreign Language

Phyo MaMa Aung, Richard Lynch

212-221
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Students Transition from Primary to Secondary School at an International School in Bangkok, Thailand

Sunantha Luthra, Richard Lynch

222-231
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Analyzing The Effect of Alternative Banking Channels on the Employees Productivity of the Commercial Banks: Evidence from the State Bank of India

Geetanjali Shrivastava, Vinod Kumar Adwani, Neeta Vaydande

232-240
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The impact of Political Events and Covid-19 pandemic on Return Volatilities of 3 Sectors in the Stock Exchange of Thailand during 2019 to 2021

Samitanan Dumdoung, Witsaroot Pariyaprasert, Nawaporn Vimolphattanatham

241-247
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A Comparative Study of Grades 10 and 11 Students’ Motivation for Learning English as a Foreign Language under Gamification and Teacher-Centered Activities at a Private School in Bangkok

Natnapa Polsan

248-257
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A Comparative Study of Grade 7 Students’ Chinese Listening Achievement With Bilingual Teaching Method and Monolingual Teaching Method in Learning Chinese as a Foreign Language Class at an International School Bangkok, Thailand

Dan Cui

258-269
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A Correlational-Comparative Study of Burmese High School Students’ Motivation and Academic Achievement in English as a Foreign Language Class

Bu Mu, Orlando González

270-278
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The Relationship of Motivation for Learning and Perceptual Learning Style Preferences with Academic Achievement of Chineses Grade 8 Students in English Language Class

Miao Li

279-285
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English Teaching and Learning Problems in The General Program of Bangbowitthayakhom School, Thailand

Haranee Supasan

286-299
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The Relationship Between Teachers’ Perceptions Towards Principal’s Transformational Leadership and Their Organizational Commitment in Yuehe Town Junior High School, China

Jinxue Chen

300-308
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A Study of the Relationship Between Teachers’ Leadership Capacity and Teachers’ Decision-Making Styles in Gangbei Construction Primary School， Guigang, Guangxi Province, China

Xinyi Zhang, Watana Vinitwatanakhun

309-315
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The Correlational of Chinese Junior Hight School Students’ Motivation, Attitudes Toward the Learning Situation with English as a Foreign Language Academic Achievement

Yanqiu Lin, Richard Lynch

316-323
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A Study of The Relationship between Teachers’ Perception towards Professional Development and Their Job Satisfaction at Kunming Hengshui experimental Middle School Chenggong Campus, China

Dan Wu, Watana Vinitwatanakhun

324-330
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A Study of the Relationship Between Teachers’ Motivation and Teachers’ Commitment at Experimental Middle School Affiliated to Yunnan Normal University

RuiTao Mao, Watana Vinitwatanakhun

331-338
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The Effect of Computer-Assisted Phonics Games on Thai Kindergarten Students’ Listening Proficiency and English Phonics Achievement

Rachanee Srimanothip, Orlando González

339-346
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A Correlational Study of Motivation and Language Anxiety For Learning Chinese as A Foreign Language with Chinese Academic Achievement of Thai Grade 6 Students

Ying Zheng, Richard Lynch

347-355
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The Long Run Impact of Major Exchange Rate Return Volatility on Sectoral Stock Market Return Volatility: A Case Study of Financial Sectors in Thailand

Khine Myat Thwe, Witsaroot Pariyaprasert, Nawaporn Vimolphattanatham

356-361
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A Comparative Study of Chinese Teachers’ Expectations of Students’ Development Between Selected Public and International Kindergartens

Yingting Cai, Orlando González

362-370
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Factors Affecting Consideration to Switching from Condominium to Townhome for High Class Market in Bangkok Area During COVID-19 Pandemic

Bavornvit Bangthamai, Pongthon Duangoubpama, Nuttawan Rukkachantarakul, Rawin Vongurai, Piya Hirunwat

371-381
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Students’ Perceptions of Online Learning During the COVID-19 Pandemic: A Study of Undergraduate Students from an International University, Thailand

Chayada Thanavisuth

382-387
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Burmese Teachers’ Perceptions of Collaborative Instruction and Sources of Student Motivation for Learning Social Studies

Gemma Nanmu, Orlando González

388-400
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