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Vol. 4 No. 1 (2024): AU Hybrid International Conference 2024
Vol. 4 No. 1 (2024): AU Hybrid International Conference 2024
Published:
2024-09-25
Articles
Factors Influencing Consumers’ Purchase Intention in Livestreaming E-commerce in China
Xiaodi Zhao, Yi Luo, Junhang Zhang
19-45
PDF
In-app factors influencing customers' intention to use online food delivery application through smartphone in Bangkok
Suchawan Chaiworn, Palita Trakranvichit, Vasin Tangthanakul, Thanisara Limpathanasarn
46-68
PDF
The Factors Influencing Banking Employee Engagement in Thailand
Jitlada Jaipat
69-82
PDF
Influential Factors of Moocs on Piano Lesson at University Level in China
Jingjing Huang, Apichart Intravisit
83-101
PDF
The Influencing Factors of Customer Trust towards KPLUS in Thailand
Palita Boonkum, Preecha Methavasaraphak
102-112
PDF
Factors influencing purchase intention toward “BYD-Build Your Dream” Electronic Vehicles of office workers in Bangkok.
Jutamas Joysa, Seongdok Kim
113-129
PDF
A process model for creating a brand in Japanese small business
Yuhsuke Inagaki, Shintaro katsura
130-139
PDF
Factors Influencing Generation Z's Apparel Purchasing Decisions Towards Livestream Shopping in Bangkok, Thailand
Suchaya Tokunalai, Preecha Methavasaraphak
140-149
PDF
Influencing Factors Led Local Consumer's Bang Sue District Revisits to Shopping Mall nearby: A Comparison between Wongsawang Shopping Mall and Gateway at Bang Sue
Sarut Sitthichaiyakul, Pimchanok Hunnimitr , Jiaji Liu, Chompu Nuangjamnong
150-172
PDF
Investigating Factors Influencing the Purchasing Intention of Electric Vehicles among Rural Thai Consumers
Nutthanan Ariyamongkolcharoen, Tayakorn Prachansit, Chompu Nuangjamnong
173-193
PDF
Factors Influencing Customer Satisfaction and Repurchase Intentions on E-commerce Platforms: A Case Study of Generation Y Consumers in Bangkok, Thailand
Arnada Jamonong, Xiaocheng Tong, Taminee Shinasharkey
194-212
PDF
The Factors Influencing Chinese Parents’ Online Course Purchase Intention
Xiwen Miao, Preecha Methavasaraphak
213-225
PDF
A Case Study of a Mechanism to Create Local Value Using Local Resources
Katsumi Nobuta, Shintaro katsura
226-233
PDF
Exploring the Nexus of Entrepreneurship, Sustainability, and Digital Innovation: Understanding Factors Influencing International Students' Behavioural Intentions towards Online Food Delivery Apps in Post-COVID Bangkok
Jiraporn Saekor, Yiyang Tian, Poonphon Suesaowaluk
234-256
PDF
Securing the Future through Lifelong Learning: Some Indian Viewpoints
Geeta Nair
257-266
PDF
Emotional Intelligence and Agility: Catalysts for Entrepreneurial Resilience
Khushboo Bhatt, Reshma Sable
267-280
PDF
Visamo Tiffin Seva: A Case of Affective Social Entrepreneurship in rural Gujarat, India
Reshma Sable
281-290
PDF
Sustainability of Digital Education: Impact on College Students' Well-being and E-Classroom Dynamics
Tanuja Khan, Jomi Panithas Antony
291-301
PDF
A Study on Cybercrime Awareness among Youth in Maharashtra
Navin Punjabi
302-310
PDF
Deciphering Investor Adoption of Digital Gold: A UTAUT Model Perspective
Archana Sarkar, Gaurav Rajput
311-320
PDF
Effects of Design Thinking Integration on Organization Dynamics and Innovation Outcomes in Thai Organizations
Thitiporn Tantivirun, Kitikorn Dowpiset, Pakkhara Ruangsiriradecho
321-336
PDF
How Much Is Clean Air Worth? A Case Study of South Delhi Regions in India
Rani Tyagi
337-344
PDF
Understanding The Dynamics of Brand Equity Formation: A Pilot Study of Ondoor and Emerging Retail Ventures
Neelakshi Arora, Priya Ahuja, Rahul Joshi , Geetanjali Shrivastava
345-358
PDF
Analysing the factors influencing the engagement level of employees working in the Manufacturing Sector in Madhya Pradesh, India.
Jessy John
359-372
PDF
Analysing Internal Marketing Practices: A Case Study of Proficient Minds
Gomathi Sankar Jeganathan, Shruti Meena G, Pooja Gupta, Ketki Kulkarni
373-381
PDF
Harmonizing Lifestyle and Environment in the Digital Era: A Framework for Sustainable Living (LiFE)
Lila Simon, Sheena Thomas
382-389
PDF
Analyzing financial distress in the automobile industry: a comparative study of Altman Z-Score, Springate S-Score, Zmijewski Z-Score, and Grover G-Score
Bhumika Bunker, Ishita Ajit, Rohit Robin Jacob, Sahil Rajput
390-398
PDF
Impact of The Cash Conversion Cycle on Financial Performance: A Study of the Tyre Manufacturing Sector
Bhumika Bunker, Mayank Chandwani, Deepanshi Vishwakarma, Sahil Rajput
399-405
PDF
Exploring the Influence of Green Marketing on Green Customer Loyalty for Eco-friendly resorts in Phuket Island
Mahima Jain, Chompu Nuangjamnong
406-432
PDF
Uncovering the Dynamics of Leadership, Learning, Innovation and Culture in Saudi Embassies
Rawan Hussain M. Baggashi, Chompu Nuangjamnong
433-459
PDF
Analyzing the Influence of Social Media Influencers on Consumer Purchase Intention: A Case Study of Fashion market in the Nepalese Market
Rakshya Khadka, Chompu Nuangjamnong
460-479
PDF
A Study of Unveiling the Effect of Perceived Quality, Safety, and Destination Image on Visitor Satisfaction and Return Intentions, Thailand
Ratanawalai Prasitvipat, Chompu Nuangjamnong
480-507
PDF
Influencing Factor of Price, Facilities, and Destination Image on Customer Satisfaction toward Glamping Revisit Intention in Chiang Mai, Thailand
Mareema Sukthaworn, Chompu Nuangjamnong
508-533
PDF
Factors Influencing Ad Clicks and Purchase Intention in Social Media Marketing Advertising: The Role of Media Factors, Content Factors and Connection Motivation (Yangon, Myanmar)
Su Myat Noe, Chompu Nuangjamnong
534-555
PDF
The Human factor: Enhancing Intelligence Capabilities with People-Centric Knowledge Management
Saleha Javed Abbas Syed
556-567
PDF
Factors Influencing Church Membership Retention in Catholic Church: A Case Study of Catholic Diocese of Aguleri in Nigeria.
Simeon Chukwuma Amuluche, Witsaroot Pariyaprasert
568-594
PDF
Characteristics and Contents of SMI (Social Media Influencer) that influences customer to buy online product: A Case of Gen Y in Bangkok
Krit Chienprasert, Witsaroot Pariyaprasert
595-619
PDF
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