Visamo Tiffin Seva: A Case of Affective Social Entrepreneurship in rural Gujarat, India
Keywords:
Affective Social Entrepreneurship, Non-profit organization, Community Service, Social Change.Abstract
Purpose – The aim of this case study is to investigate the functioning of Visamo Tiffin Seva (VTS) – an enterprise based on social commitment intended to feed the homeless and elderly people. Visamo Tifin Seva, a charitable organization operated from a small village named Vaso in Gujarat, India, is a successful venture known for serving the elderly needy people. VTS ensures to provide free food to those who cannot afford to earn or cook it for their own self. Main reason behind investigating VTS is to understand the journey of VTS and the strategies adopted by VTS to meet the challenges faced during the extraordinary journey. Further the case study also aims at identifying the entrepreneurial approach or model adopted by VTS and the critical factors that affects the success of Visamo Tifin Seva. Permissions were seeked to use the data collected through interviews for case building. Design/Methodology/Approach – For the purpose of study, data was collected from 71 stakeholders of Visamo Tiffin Seva. The sample constituted of Founder-1, the Support staff-12, Service staff-08, the Donors-24, and the Beneficiaries-26. Semi-structured interviews were conducted (n=32). Interviews were also conducted with the staff members (service providers) of VTS as well as an in-depth interaction was carried out with the owner of VTS. This approach was adopted to understand the functioning of VTS and to investigate in the birth and growth of VTS. Further, the secondary information for building the case on VTS was collected from the VTS’s website and the websites of newspapers where the articles and success stories of VTS were published. Findings – The case information concludes in identifying a new model of social entrepreneurship adopted by VTS which is named as Affective-Social-Entrepreneurship. This model operates on the basis of Empathetic Approach for others and particularly the society at large. This case study also resulted in identification of certain factors which can be said as the critical success factors in the journey if VTS, viz. Crowdfunding, Community Support and Participation, Efficient Communication and Advocacy, Creating and Adjusting to Changing Conditions and Forming Strategic Alliances. Research Limitations/Implications – The case was developed on the basis of the information received during the interviews and interactions with the VTS beneficiaries, VTS founder, VTS staff or service provides and the already exiting literature related to VTS on various websites. Sparse information resources serve as a major limitation of the study.
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