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THE FACTORS INFLUENCING THAI PASSENGER’S INTENTION TO REUSE GRAB CAR SERVICE IN BANGKOK
Chutikarn Homniem, Nathaya Pupat
41-51
COMPARISON OF FACTORS INFLUENCING CHINESE PEOPLE IN BANGKOK INTENTION TO USE TWO ONLINE PAYMENT APPLICATIONS IN THAILAND
Mingyan Lao, Nathaya Pupat
74-81
FACTORS INFLUENCING GENERATION Y’S ONLINE PURCHASE INTENTION TOWARD XYZ ONLINE STORE IN THAILAND
Tuangporn Kongprapunt, Nathaya Pupat
94
A STUDY ON PURCHASE INTENTION OF A THAI AUTOMOBILE REPAIR CENTER
Vilawan Piriyasup, Seongdok Kim
24
Factors Affecting Brand Loyalty to Cosmetics Product: A Case Study of Thai Consumers in Bangkok
Kanokwan Kitrungpaiboon, Dr. Seongdok Kim
53
eCRM Features that Affect Customer Attitude to Loyalty: A Case Study of a Sample of 402 University Students Enrolled in International Programs in Thailand
Narges Rahimiparvar
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