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Vol 11, No 2 (2018): AU-GSB e-Journal (December 2018) FACTORS INFLUENCING GENERATION Y’S ONLINE PURCHASE INTENTION TOWARD XYZ ONLINE STORE IN THAILAND Abstract  PDF
Tuangporn Kongprapunt, Nathaya Pupat
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) A STUDY ON PURCHASE INTENTION OF A THAI AUTOMOBILE REPAIR CENTER Abstract  PDF
Vilawan Piriyasup, Seongdok Kim
 
Vol 9, No 2 (2016): AU-GSB e-JOURNAL (December 2016) Factors Affecting Brand Loyalty to Cosmetics Product: A Case Study of Thai Consumers in Bangkok Abstract  PDF
Kanokwan Kitrungpaiboon, Dr. Seongdok Kim
 
Vol 7, No 2 (2014): AU-GSB e-JOURNAL (Dec 2014) eCRM Features that Affect Customer Attitude to Loyalty: A Case Study of a Sample of 402 University Students Enrolled in International Programs in Thailand Abstract  PDF
Narges Rahimiparvar
 
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