Chungviwatanant, Dr. Sming, Lecturer, Assumption University, Bangkok, Thailand

• AU-GSB e-JOURNAL Vol. 9 No. 1 (2016): AU-GSB e-JOURNAL (June 2016) - Research
  A Study of Factors That Affect Consumer’s Attitude Toward A “Skippable In-Stream Ad” on YouTube
  Abstract  PDF