THE INFLUENCE OF PERSONALITY ON TOURIST BEHAVIORS: THE STUDY OF MOTIVATIONS, SATISFACTION, AND LOYALTY
Main Article Content
Abstract
This study aims to reveal the influence of tourist personality on key interrelated factors in the visitation process including tourist motivation, destination satisfaction, and destination loyalty, and to investigate the relationships among these factors. The sample population includes first-time American tourists who visited the three locations in Thailand. The study findings indicate that (1) Psychographic personality and Allocentric personality positively influence tourist motivation; (2) only the motivation of Psychographics and the motivation of Allocentrics influenced destination satisfaction; (3) only the destination satisfaction of Mid-Centrics and the destination satisfaction of Allocentrics influenced destination loyalty; and (4) Psychocentric personality negatively influenced and Allocentric personality positively influenced destination satisfaction. The results of this study help to bridge academic gaps in tourism as well as help to provide more insight for the DMOs that work to promote these three destinations to develop superior destination marketing plans.
Downloads
Download data is not yet available.
Article Details
How to Cite
Kaewumpai, I. (2018). THE INFLUENCE OF PERSONALITY ON TOURIST BEHAVIORS: THE STUDY OF MOTIVATIONS, SATISFACTION, AND LOYALTY. AU-GSB E-JOURNAL, 10(2), 54. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/3280
Section
Research
This work is licensed under a Creative Commons Attribution 4.0 International License.
The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data, or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution License (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.