TEACHER PERCEPTION IN THE GROWTH OF E-COMMERCE BUSINESS IN INDONESIA

Abstract

The growth of electronic business or e-commerce is very prominent in the year 2017 so that e-commerce becomes a new idol for investors in 2018. E-commerce competition in Indonesia increasingly appeals to investors who are marked by several e-commerce companies that get the flow of funds which is fantastic from foreign investors. The purpose of this study is to determine the various dimensions of e-commerce that affect growth and development of business in Indonesia with very significant investment value. The dimensions developed in various e-commerce factors can be recognized and experienced by consumers among trust, service quality, and risk that strongly determines to purchase decisions by customers. Furthermore, the value of customer satisfaction after making a purchase via e-commerce will lead to repurchase intention after the customer's expectations are met. The population in this study is a teacher at the level of primary education and secondary education in Bekasi Regency. Sampling technique in this research is using random sampling. The analysis technique uses structural equation modeling with Lisrel 8.8 program and uses SPSS. The results showed that simultaneously overall dimensions of eCommerce factors have a significant influence on purchasing decisions and have a significant impact on repurchasing intention. Fast-growing e-commerce business is expected to improve business quality and strengthen business professionalism through increasing customer satisfaction and reducing various complaints from customers resulting in business sustainability.