Chansuk, Suwanan, Thailand
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AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 - Articles
AN INTEGRATED MODEL OF INFLUENCE OF PERCEIVED QUALITY, PERCEIVED VALUE, BRAND ASSOCIATION, BRAND AWARENESS AND BRAND UNIQUENESS ON BRAND LOYALTY TOWARDS A LUXURY BRAND IN BANGKOK, THAILAND
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