Li, Ningqin, China
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AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 - Articles
AN EMPIRICAL INVESTIGATION OF VIDEO GAME CONTROL USERS: EXAMINING THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, SOCIAL MEDIA PROMOTION, E-WOM, AND BRAND IMAGE ON PURCHASE INTENTION IN CHINA
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