A Study on Impact of Financial Products and Services on Customer Satisfaction: a Case Study of HDFC Bank

Abstract

Purpose: The move from traditional to contemporary banking has resulted in considerable changes. Banking operates in the service business and offers a variety of financial services to its consumers. The Indian banking industry operates in accordance with the Reserve Bank of India's guidelines. Because the banking sector is a service industry. As a result, client happiness is critical in its operations. This study attempts to obtain many difficulties, or client satisfaction in reference to physical resources, polite services, commitment services, and assurance. Research design, data, and methodology: This research is descriptive research that is it is quantitative in nature and investigates the research question that has not previously been studied in depth. The methodology adopted for collecting responses with respect to the research is convenience sampling which covered customers associated with financial products and services. The data is collected from 117 consumers availing products and services from HDFC bank. Results: The result outlines that the customers are satisfied. Conclusions: The financial products and services are meeting the needs of consumers and providing them almost satisfaction.