A PROPOSED MODEL OF CORPORATE GOVERNANCE CHARACTERISTICS DEVELOPMENT OF SMALL AND MEDIUM ENTREPRENEUR FOR UNDERGRADUATE STUDENTS MAJORING BUSINESS ADMINISTRATION BY USING COGNITIVE APPRENTICESHIP IN SOCIAL NETWORK

Abstract

The objective of the research are (1) to study current situation of cognitive apprenticeship learning model in Facebook for higher graduate education and corporate governance characteristics of small and medium entrepreneurs. (2) To develop learning model in corporate governance characteristics of small and medium entrepreneurs for undergraduate students using cognitive apprenticeship learning model in Facebook. Data collecting method in this study was questionnaire, corporate governance characteristic for SME test. The evaluation form about corporate governance characteristic of small and medium entrepreneurs collect information from the sample group who are 51 in the third years, or higher years of undergraduate students majoring in fields related to small and medium entrepreneurs, business owners, traders, and small and medium entrepreneurs management. Data analysis methods are statistic, frequency, percentage, average, standard deviation, and content analysis.