Drivers of Behavioral Intention to Adopt Hybrid Education of Undergraduates in Arts and Design's in Chengdu, China


  • Lai Luo
  • Krisana Kitcharoen
  • Thanatchaporn Jaruwanakul

DOI: 10.14456/shserj.2023.27
Published: 2023-12-13


Hybrid Education, Higher Education, Self-Efficacy, Effort Expectancy, Behavioral Intention


Purpose: The purpose of this study is to determine drivers of behavioral intention to use hybrid education of undergraduate students in Arts and Design in three universities in Chengdu, China. The conceptual framework contains perceived ease of use, perceived usefulness, performance expectancy, self-efficacy, effort expectancy, social influence, and behavioral intention. Research design, data, and methods: The researchers applied a quantitative study of questionnaire distribution to 500 participants. Sampling techniques involve judgmental sampling, quota sampling and convenience sampling. Before the data collection, Item Objective Congruence (IOC) Index and Cronbach’s Alpha reliability test were ensured. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are statistical methods used to measure goodness of fit, validity, reliability, and hypotheses testing. Results: Perceived ease of use has the strongest significant impact on both perceived usefulness and behavioral intention. Accordingly, behavioral intention is significantly impacted by self-efficacy, perceived usefulness, effort expectancy, performance expectance and social influence. Conclusion: All hypotheses are proven to meet this research objectives. Therefore, educators are recommended to maximize the effectiveness of hybrid teaching and learning, aiming to uplift students’ successful adoption and academic achievement.

Author Biographies

Lai Luo

School of Fine Arts and Design, China and ASEAN College of Arts, Chengdu University, Sichuan, China.

Krisana Kitcharoen

Lecturer, Graduate School of Business and Advanced Technology Management, Assumption University, Thailand.

Thanatchaporn Jaruwanakul

Associate Director, Strategic Policy Development, True Corporation Public Company Limited.


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How to Cite

Luo, L., Kitcharoen, K., & Jaruwanakul, T. (2023). Drivers of Behavioral Intention to Adopt Hybrid Education of Undergraduates in Arts and Design’s in Chengdu, China. Scholar: Human Sciences, 15(2), 1-10.