AN INVESTIGATION OF THE PREDICTIVE RELATIONSHIPS BETWEEN IDENTIFIED FACTORS AND GRADUATE STUDENTS' DECISION TO STUDY HUMAN SCIENCES PROGRAMS AT ASSUMPTION UNIVERSITY

Authors

  • RANGSAN TRAIBUTRA student
  • SANTHOSH AYATHUPADY MOHANAN

Keywords:

Organization characteristics; program characteristics; student characteristics; male-female students' comparison; Thai- Non-Thai students' comparison.

Abstract

This quantitative study was aimed to identify predicable factors, different choices between the male and the female graduate students and different choice between Thai and non-Thai graduate students to enroll in the Human Sciences programs in Assumption University. 400 quota samples were distributed with e-questionnaire for data collection. Descriptive statistics, Omnibus Tests of Model Coefficients, Hosmer and Lemeshow Test and Logistic Regression Analysis were applied to Statistical Analysis. It was found Program Characteristics, Institution Characteristics, and Interest in the Subject were the highly significant predictors on decision to enroll in the Human Sciences programs.  Institution Characteristics, and Program Characteristics significantly differentiated the male students’decision whereas the Program Characteristics, Institution Characteristic and Interest in the Subject significantly differentiated the female candidates’ decision to enroll in the Human Sciences programs.  The Interest in the Subject was the significant factor over Thai students’ decision whereas Institution Characteristics, the Program Characteristics and the Influence of People and Media respectively were highly significant factors over the non-Thai students’ decision to enroll in the mentioned program. All the three hypotheses were accepted.

References

Agrey, L. & Lampadan, N. (2014). Determinant factors contributing to student choice in selecting a university. Journal of Education and Human Development, 3(2), 391-404.

Ariffin, A. A., Ahmad, A. H., Ahmad, M. S. & Ibrahim, M. A. (2008). Determining decision-making styles and demographic differences in selecting higher education services among Malaysians. International Journal of Business and Society, 9(1), 1-18.

Beneke, J. & Human, G. (2010). Student recruitment marketing in South Africa – An exploratory study into the adoption of a relationship orientation. African Journal of Business Management, 4(4), 437-447. Chapman, R. G. (1993). Non-simultaneous relative importance-performance. Journal of Marketing for Higher Education, 4(1–2), 405–422. Chatchai Inthasang et al (2009). Requirement to Further their Studies and the Factors Influencing Graduate Studying in Master of Business Administration Course in Nakornratchasima Students. Research Paper. Rajamangala University of Technology Isan, Bangkok, Thailand. Chen, C.H., & Zimitat, C. (2006). Understanding Taiwanese students' decision-making factors regarding Australian international higher education. International Journal of Educational Management, Vol. 20(2), 91-100. Clark, C; Fritz, P. and Fishman T. (2021). Higher education's coming enrollment crunch. Strategies for managing COVID-19's impact on college and university enrollment. Deloitte Center for Higher Education Excellence: Deloitte Services LP. [Online].Source: https://www2.deloitte.com/

Scholar: Human Sciences, ISSN 2586-9388, Vol.14 No.2 (Jul.-Dec. 2022)

content/dam/Deloitte/us/Documents/public- sector/us-gps-covid-university-enrollment.pdf. [Accessed on 14 April 2021] EduPASS (2013), EduPASS (2013). Sources of Financial Aid. Retrieved on 16 April 2021, from http://www.edupass.org/finaid/sources.phtml. Engelke, M. (2008). Internationalization of the Swedish higher education system: An impact analysis on student and employee satisfaction. (Master dissertation). Blekinge Institute of Technology, Sweden. Ford, J. B, Joseph, M. & Joseph, B. (1999). Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. The Journal of Services Marketing, 13(2), 171-186. Hale, Katie. (2021). Covid-19 and demand for postgraduate courses. Navigating Changing Options report: "The impact of coronavirus on 2021 and 2022 UK undergraduate decision-making". Higher Education Statistics Agency: Who’s in HE? [Online] source: https://tsrmatters.com/ blog/covid-19-and-demand-for-postgraduate-courses/ [10 February 2021]

Hsieh, Y. J. (2010). The decision-making process of international students in Taiwan: A case study. Paper presented in The Fifth APAIE 2010 Conference, Griffith University, Australia, April 14-16, 2010. International Islamic University Malaysia (2008). IIUM Annual Report. IIUM Press.

Ismail, N., Leow, Y. M., Chen, C. H., Lim, C. T. M. & Ng, F. L. (2007). Choice criteria for private tertiary programs at a private higher education institution. Proceeding of the International Colloquium on Business & Management, Bangkok, Thailand. Ivy, J. (2008), "University Image: the role of marketing in MBA student recruitment in state-subsidized universities in the Republic of South Africa," unpublished Doctor of Education thesis, University of Leicester. Keling, S. B. A. (2006). Institutional factors attracting students to Malaysian institutions of higher learning. International Review of Business Research Papers, 2(1), 46-64. Keling, S. B. A. Krishnan, A. Nurtjahja, O. (2007). Evaluative criteria for selection of private universities and colleges in Malaysia. Journal of International Management Studies, 2(1), 1-11. Kenny, Heather (2020). Attracting the Right Students with Effective Recruitment Techniques. Wiley Education Service. [Online]. Source: https://edservices.wiley.com/how-to-attract- right-students/ [13 April 2020]

Kusumawati, A., Yanamandram, V. K., & Perera, N. (2010). University marketing and consumer behavior concerns: the shifting preference

Scholar: Human Sciences, ISSN 2586-9388, Vol.14 No.2 (Jul.-Dec. 2022)

of university selection criteria in Indonesia. Asian Studies Association of Australia 18th Biennial Conference, Adelaide, South Australia. Lay, R. & Maguire, J. (1998). Modeling the college choice: image and decision. Journal of College and University, 56, 113-126. Maringe, F. (2006), "University and course choice: Implications for positioning, recruitment, and marketing," International Journal of Educational Management, Vol. 20 No. 6, pp. 466-479. https://doi.org/10.1108/09513540610683711 Maringe, Felix & Carter, Steve. (2007). International students' motivations for studying in UK HE: Insights into the choice and decision making of African students. International Journal of Educational Management, 21(6): August 2007 pp.459-475 Marketing Amin. (2021). What will your education be like? The University of Amsterdam. [Online]. Source: https://www.uva.nl/en/education/studying-at-the-uva/education-during-corona-times/education-during-corona-times.html? cb#Economics-and-Business accessed on 14 April 2021. Mazzarol, T., & Soutar, G. N. (2002). "Push-pull" factors influencing international student destination choice. International Journal of Educational Management, 16(2), 82–90. Mazzarol, T., & Soutar, G. N. (2002). "Push-pull" factors influencing international student destination choice. International Journal of Educational Management, 16(2), 82–90.

Moogan, Y.J. (2011). Can a higher education institution's marketing strategy improve the student-institution match? International Journal of Educational Management, 25(6), 570-589). https://doi.org/10.1108/09513541111159068 Mpinganjira, Mercy. (2009). Comparative analysis of factors influencing the decision to study abroad. The University of Johannesburg. African Journal of Business Management 3(8) September 2009, pp.358-365

Mubaira, T. C., & Fatoki O. (2012). The Determinants of the Choice of Universities by Foreign Business Students in South Africa. Asian Journal of Business and Management Sciences, 1(8), 9-21. Mustafa Agaoglu & Serra E. Yurtkoru (2014). A RESEARCH ON STUDENTS' UNIVERSITY AND PROGRAM PREFERENCE CRITERIA. Öneri Dergisi January 2014. 10(40):115. DOI:10.14783/od.v10i40.1012000355 Nantida Chorm-ngam (2008) Needs for Pursuing Further Study of Students in Five-Year Bachelor of Education Programs: A Multiple Discriminant Analysis. Master Thesis. Chulalongkorn University, Bangkok, Thailand.

Scholar: Human Sciences, ISSN 2586-9388, Vol.14 No.2 (Jul.-Dec. 2022)

Paulsen, M. B. (1990). College Choice: Understanding student enrollment behavior. Report No. EDO-HE90-60, Washington, D.C..: ERIC clearinghouse on higher education Pensiri Sangsuk (2004). A Study of the Relationship between Motivational and Further Education Needs of Ramkhamhaeng University's Personnel. Master Thesis. Ramkhamhaeng University, Bangkok, Thailand. Pichet Tawpim (2007) Needs for and Motivation to Further Study of Educational Personnel at Udonthani Educational Development Center, Mahasarakham University. Master Thesis. Mahasarakham University, Bangkok, Thailand. Pimpa, Nattavud (2004) The Relationship between Thai Students' Choices of International Education and Their Families, International Education Journal, v5 n3 p352-359 2004. Pummaree Obmalee (2001) Factors Influencing the Motivation of Graduate Students in Master of Education Programs, Burapha University. Master Thesis. Burapha University, Bangkok, Thailand. Rahul Jain. (2019/2021). How to Attract International Students Using Social Media. ASMA (Adoption of Social Media Academia) [Online]. Source: https://www.asmaindia.in/blog/attract-international-students-using-social-media/ [15 April 2021] Sevier, R. A. (1998). Charting a course: Finding direction amidst the swell of data on student recruiting. White Paper No. 6, Cedar Rapids, IA, Stamats Communication, Inc. Shanka T., Quintal, V., & Taylor, R. (2006). Factors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis. Journal of Marketing for Higher Education, 15(2), 31-46. study. Paper presented in The Fifth APAIE 2010 Conference, Griffith University, Australia, April 14-16, 2010. International Islamic University Malaysia (2008). IIUM Annual Report. IIUM Press. The INOMICS Team (2021). Top Masters and Ph.D. Programs in Economics 2021/2022. Studies in Europe. [Online]. Source: https://inomics.com/advice/top-masters-and-phd-programs-in-economics-20212022-1123426 [26 January 2021]. The University of Barcelona Spain (2020-2021). Grants and Financial Aids. The academic year 2020-2021: retrieved from: http://www.ub.edu/benvinguda/index_en.html [accessed on 16 April 2021] Wagner, Karl, and Fard, Pooyan-Yousefi (2009) Factors Influencing Malaysian Students' Intention to Study at a Higher Educational

Scholar: Human Sciences, ISSN 2586-9388, Vol.14 No.2 (Jul.-Dec. 2022)

Institution. E-Leader Kuala Lumpur. Retrieved from http://library.oum.edu.my/repository/id/eprint/365 Weiler, William C. (1996). Factors influencing the matriculation choices of high ability students, Economics of Education Review, Volume 15, Issue 1, 1996, Pages 23-36, ISSN 0272-7757, https://doi.org/10.1016/0272-7757(95)00023-2. Witawat Yanyongrit (2009) Motivations and Needs in Graduate Studies of Electronic Teacher of Technical Colleges in Andaman Bay Zone. Master Thesis. Yusof, M., Ahmad, S. N. B., Tajudin, M., & Ravindran, R. (2008). A study of factors influencing the selection of a higher education institution. UNITAR e-journal, 4(2).

Downloads

Published

2022-08-24

How to Cite

TRAIBUTRA, R., & AYATHUPADY MOHANAN, S. (2022). AN INVESTIGATION OF THE PREDICTIVE RELATIONSHIPS BETWEEN IDENTIFIED FACTORS AND GRADUATE STUDENTS’ DECISION TO STUDY HUMAN SCIENCES PROGRAMS AT ASSUMPTION UNIVERSITY. Scholar: Human Sciences, 14(2), 386. Retrieved from http://www.assumptionjournal.au.edu/index.php/Scholar/article/view/5395