Development of A Corporate Social Responsibility Consciousness Enhancement Model Based on A Transformative Learning Approach for Entrepreneurs: Multicast Studies

Abstract

The objectives of this research are: (1) to analyze a model of CSR campaign in Thailand and abroad; (2) to develop a model of CSR according to the Transformative learning concept, and; (3) to propose a CSR strategy.

The methodology of this research comprises 4 phases as follows: 1) studying the beginning or the realization of social responsibility consciousness, 2) analyzing the process of realization of social responsibility consciousness, 3) synthesizing and establishing a model to promote social responsibilities consciousness for the entrepreneur, and 4) synthesizing the strategies to promote a social responsibility consciousness concept of learning from a change concept for entrepreneurs and synthesizing strategy to promote a social responsibility consciousness for the private sectors.

This research was made in qualitative research approach consisting of a purposive group. The sample group was 3 companies from the role model business ethics company, selected by the Center for the promotion of national on moral ethics and values (Moral Center).

At present, this study is in Phase 1: the study in the beginning or the realization of Corporate Social Responsibility Consciousness. The tools for qualitative
research including the interview, focus group discussion, observation, document research and pilot study in the selected case studies are developed in order to collect data for the next phase of research.

Expected approach: the study will lead to the following approaches:

1. Model of CSR enhancement according to theories of Transformative Learning. 
2. Strategy to promote CSR is to adjust and apply the strategy in problem solving and to develop a model to promote social responsibility consciousness in other areas of Thailand.