ABAC ODI JOURNAL VISION. ACTION. OUTCOME. http://www.assumptionjournal.au.edu/index.php/odijournal Graduate School of Business , Assumption Univeristy en-US ABAC ODI JOURNAL VISION. ACTION. OUTCOME. 2351-0617 Editorial http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/5289 <p>This issue of the ABAC ODI Journal Vision. Action. Outcome. presents ten articles on various topics highlighting change management in various contexts . There are five &nbsp;action research papers that present the use of &nbsp;organization development interventions in five &nbsp;different institutions of higher education, four papers on challenges &nbsp;&nbsp;in the hotel , &nbsp;tourism , and service&nbsp; industry, and a model development &nbsp;research.&nbsp;</p> Marrisa Fernando Copyright (c) 2021 2021-01-20 2021-01-20 8 1 i i Changing Teacher's Teaching Behavior to Improve Classroom Teaching Effectiveness Through ODI(Organization Development Interventions) An Action Research at College of International Business (CIB), in Zhejiang Yuexiu University of Foreign Languages (ZYUFL), in China http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/4578 <p>Based on the analysis and intervention of CIB in ZYUFL teachers' teaching behavior, this paper aims to improve the classroom teaching effectiveness, including teachers' teaching outcome and students' learning outcome. First, it designed an interview outline for the research topic with business schoolteacher before the formal formulation of the intervention program. Second, we have consulted the contents about the effect of classroom teaching in colleges and universities at home and abroad, and fully understood the importance of improving the quality of classroom teaching. Third, the paper reviews about the main variables such as teacher's teaching behavior and teaching effectiveness. It puts forward the theoretical framework, conceptual frame of this study work and action research framework. It uses 360-degree evaluation method to evaluate teachers' teaching behavior and teaching effectiveness. Fourth, the intervention program aimed at changing teachers' teaching attitude, teaching content and teaching methods is designed, and the concrete method of data collection is formulated. Fifth, through ODI for 7 months, the data has been collected before and after the intervention. It uses EXCEL and SPSS to compare and analyze the data. Through mean analysis, teachers' teaching behavior and teaching effectiveness have been significantly improved. Through paired sample analysis with the control group, the change of teachers' teaching behavior is significant, but the evaluation gap of teaching effectiveness, especially the students' learning outcome is not obvious. Finally, the relevant research is prospected and suggested, and the short comings of this research are pointed out.</p> Wang Manying Copyright (c) 2021 ABAC ODI JOURNAL VISION. ACTION. OUTCOME. 2021-01-20 2021-01-20 8 1 1 24 Power Relations, Some Positive Workplace Outcomes , and Non-Managerial Hotel Employees’ Responses: Evidence from Nigeria http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/5089 <p>The paper approaches the management of performance (attitudes and behavior) by exploring power relations among non-managerial employees of selected hotels in Nigeria. The qualitative paradigm is embraced, using in-depth interviews and constructivism to interrogate the perception of lower participants in organizations. The study suggests that it is power relations that underlie the employees’ five positive workplace outcomes. The paper calls on management in organizations to concentrate more on employees’ concerns if organizational goals are to be fully accomplished.</p> Bello Kayode Alausa Copyright (c) 2021 2021-01-20 2021-01-20 8 1 25 40 COVID-19 Pandemic – A Testing Time for Tourism and Hospitality in Thailand http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/5060 <p>The COVID-19 pandemic has recently led to a global alarm due to its fatal nature from the spread of the coronavirus. Thailand is currently aware of this unprecedented time and the Thai cabinet has imposed a state of emergency to prevent the spread of this virus. The tourism and hospitality sectors have been devastated by the coronavirus. Therefore, the purpose of this study aims to examine the impact on tourism and hospitality including airline and hotel sectors. The study used adopt secondary data from various sources both academic and practitioner as critical discourse analysis for textual analysis and synthesis. Data were obtained from fifty articles discussed in this paper. The paper indicates the impact of the pandemic on tourism, airline and hotel sectors. Moreover, results are also highlighted negative impact on Thailand tourism and hospitality industry from the crisis by proven the decreased number of international tourist arrival. The implementation of social protection, and government aid policy to support people affected by the pandemic is also are presented in the result of this study. In conclusion and implication, this research/paper will further help the industries to take initiative strategies and best policies to be implemented in the future to combat the disease. Future research is also recommended in this study.</p> Sanhakot Vithayaporn Copyright (c) 2021 2021-01-20 2021-01-20 8 1 41 53 Hospitality and Tourism Industry Post-COVID-19: A Silver Lining in the Dark Cloud http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/5137 <p><em>It is the sad truth that all hospitality and tourism (H&amp;T) related businesses are experiencing setbacks in 2020, some greater than others, and are trying to navigate out of the storm. Coronavirus has changed the face of the global H&amp;T industry which is not the same as it was in 2019 and before it. Countries reliant on hospitality, and tourism for their growth are experiencing particularly large disruptions. In the meantime, H&amp;T businesses face tremendous uncertainty around what comes next. However, H&amp;T businesses need to have strategies in place that address both the current state and the potential future impact while the exact response and recovery for the H&amp;T business may be different. Global protocols followed by H&amp;T businesses, health experts, and the public sector could help gain back travelers' confidence. </em></p> Adarsh Batra Copyright (c) 2021 2021-01-20 2021-01-20 8 1 54 61 How's My English? The English Communication Needs of Wellness Spa Therapists in Thailand http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/4940 <p>This study focuses on the English communication needs of wellness spa therapists in Thailand. This is supported by an objective: to identify the needs of spa therapists in English communication specifically to the target situation. This study is deemed important so that a specific English language course can be recommended. The study employed a qualitative method employing observation and semi-structured interviews as instruments to collect data and used purposive sampling to select the participants. There were 30 spa therapists and one assistant manager participated in this study. The findings revealed that spa therapists have different needs with regards to English communication in the target situation. This includes 1) the needs for familiarization of the basic English pronunciation; 2) the needs for knowing specific vocabularies while dealing with customers' situation and needs, and 3) the needs for knowing different phrases and sentences to construct different word-formation. The implication based on the findings, therefore, is that, pedagogically, it is recommended that, ideally, a course should be developed for the spa therapists that can focus on the English language communication that could help them with specific vocabularies, words, and phrases to be used in the target situation. Consequently, as wellness centers are normally visited by people from different part of the world, the aim therefore should not be on the English language alone but varieties of English that people used globally, so that spa therapists would know ‘what words to be used’, ‘how words should be used’ and ‘what context should be used.</p> Jidapha Kraisri Copyright (c) 2021 2021-01-20 2021-01-20 8 1 62 81 Developing Student Leadership Readiness, Core Leadership Skills to Enhance Student Engagement through Organization Development Intervention: Action Research at Zhejiang Yuexiu University of Foreign Languages in Zhejiang Province, the People’s Republic of China http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/4925 <p>Student leadership development has captured increasing concern in the field of education. Leadership plays an integral part in the fulfillment of 21st-century skills, namely, career and life skills, to adapt to the changing circumstances and the need to cultivate talent. The present action research aimed to utilize effective OD interventions to develop students’ leadership readiness and core leadership skills to enhance student engagement in campus-based extracurricular activities in a private university in China. The action research was conducted in three stages: Pre-ODI, ODI, and post-ODI, starting with diagnosing problems in student leadership, followed by planning, intervening, assessing, and reinforcing. For the eight-month OD intervention, the sample consisted of 80 freshmen randomly selected from the student organization. They were categorized into two groups: an experimental group with ODIs and a control group without ODIs. Data were collected by survey questionnaires, one-to-one interviews, and focus group interviews, using qualitative and quantitative research methodology. Results of the Paired Sample T-Test proved that there were statistically significant differences between the experimental group and the control group after ODIs. Students reported significant gains in leadership readiness and core leadership skills. There was a causal relationship among leadership readiness, core leadership skills, and student engagement. The results of the research suggest that purposeful leadership programs should be promoted in the form of offline and online extracurricular activities to cultivate leadership competency beginning with inward leadership and manifesting in outward leadership.</p> <p> </p> Bing Li Copyright (c) 2021 2021-01-20 2021-01-20 8 1 82 103 An Organization Development Intervention to Enhance the Learning Organization A Case Study of Student Affairs, Assumption University of Thailand http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/4855 Higher education is evolving rapidly in today’s environment of global connectivity, technological advances and student diversity. The education industry must respond to these changes in order to remain viable. As a key division in the university, Student Affairs plays a vital role in helping universities respond to changes by ensuring that students’ needs are addressed effectively. To accomplish this, Student Affairs must continuously be able to improve by becoming skilled at creating, acquiring and transferring knowledge, in short, it must become a learning organization. The purpose of this study is to enhance the Student Affairs Division of Assumption University to become a learning organization by using organizational development methods including diagnostic procedures, organizational interventions and training programs. Qualitative and quantitative methods were utilized for this study. Data was collected through interviews and questionnaires. Pre-ODI analysis revealed that members of Student Affairs, although cognizant of the importance of some aspects of the learning organization, were not consistent in their behavior and actions. OD interventions were employed to increase both knowledge and behavior in regards to learning organization culture. They included team building, coaching, Appreciative Inquiry and SOAR workshops. Post-ODI analysis of the experimental and control groups using a paired samples <em>t</em>-test, supported by a calculation of Cohen’s effect size, revealed a significant difference in the total gain scores for Pre-ODI and Post-ODI results. The interventions were found to have an effective result in enhancing the learning organization culture in the Student Affairs Division of Assumption University. Tana Kaipunlert Copyright (c) 2021 ABAC ODI JOURNAL VISION. ACTION. OUTCOME. 2021-01-20 2021-01-20 8 1 104 122 The Influence of Enterprise Online Information Behavior on Consumer Satisfaction http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/4860 <p>Based on findings from previous studies a model of the influence of enterprise online information behavior on consumer behaviors was formulated, analyzed, and developed using data collected by questionnaire from a sample of 479 consumers in the context of China. Enterprise behavior is represented by three constructs (information disclosure, interaction, and utilization) which influence consumer behaviors related to perceptions of pleasure, control, and attention and in turn consumer satisfaction. Many of the findings related to direct effects that have been reported in previous studies conducted in the context of western societies were confirmed. However, there were new findings related to significant direct, indirect, and total effects on consumer satisfaction due to information disclosure, interaction, and utilization. Apart from the theoretical contribution of the study, especially the analysis of indirect and total effects, there were practical implications. These are discussed with the objective of improving enterprise online behaviors with positive consequences for consumer behaviors and especially for improved consumer satisfaction. Importantly, the study addresses the limited number of previous studies conducted with Chinese consumers in online environments in China. <strong></strong></p> Liu Liang Copyright (c) 2021 ABAC ODI JOURNAL VISION. ACTION. OUTCOME. 2021-01-20 2021-01-20 8 1 123 137 To Improve Organizational Effectiveness of the Private University in China by Optimizing the Organizational Structure through Organization Development Interventions ---An Action Research Study of Zhejiang Yuexiu University of Foreign Languages (ZYUFL) in China http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/4689 <p align="justify">This study aimed to use organization development interventions to improve the organizational effectiveness by optimizing organization structure of Zhejiang Yuexiu University of Foreign Languages in China. This current research focused on four main sub-dimensions: standardization, centralization/decentralization, specialization and integration of organizational structure. Both quantitative and qualitative methods were utilized with questionnaire, interview and observation. Quantitative data was collected to examine the change in level of standardization, centralization/decentralization, specialization and integration of organizational structure and organizational effectiveness. Qualitative data was collected to obtain in-depth understanding on the result of organization development interventions on the organization structure. The results of paired sample t-test indicated significant differences between pre- and post-ODI results in organizational structure and organizational effectiveness. Based on the Pearson Correlation results, organizational structure had a positive relationship with organizational effectiveness. The deliberated ODIs had positive effect on the level of organizational structure and organizational effectiveness. According to the results of multiple linear regressions, centralization/decentralization, specialization, and integration have an influence on organizational effectiveness. Standardization has no influence on organizational effectiveness. Further researches in the related fields were recommended in the last section.</p> Mei Wen Shi Copyright (c) 2021 ABAC ODI JOURNAL VISION. ACTION. OUTCOME. 2021-01-20 2021-01-20 8 1 138 160 Strategies Exploration for Academic Achievement Improvement Through Organization Development Interventions (ODI) : A Study of Kwara State University, Malete http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/4674 <p>This paper focuses on exploring possible strategies for academic achievement improvement of tourism management students. The study in ODI perspective utilizes action research and survey feedback approach and employed mixed methodology comprising quantitative and qualitative in Nigeria context. Data were collected using semi structured questionnaire. Quantitative data are presented on tables and pie charts and analyzed through PSPP statistical analysis free software tool entailing simple descriptives, percentages and means (<em>M)</em>. It presents, codifies, and analyzes qualitative data using thematic analysis on MS Excel spread sheet. The results show that input [curriculum] and process [teaching methods and resources] drive academic achievement while degree awards affect employability of tourism management graduates. The paper concludes that ODI can significantly influence strategy exploration in education context.</p> Olukemi Adedokun Fagbolu Copyright (c) 2021 ABAC ODI JOURNAL VISION. ACTION. OUTCOME. 2021-01-20 2021-01-20 8 1 161 179 Book Review Crisis Without End: The Medical and Ecological Consequences of The Fukushima Nuclear Tragedy. http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/5189 <p>The target audience of this book are those with an interest in the nuclear power industry as part of the proposed solution to global warming through more effective means of providing energy. The book is valuable because of the conciseness and yet breadth of coverage of amongst other projects, the Daisuke Fukushima nuclear incident, which is exposed through a series of twenty symposium papers authored by leading authorities who specialize in the field of nuclear medicine.</p> John Arthur Barnes Copyright (c) 2021 2021-01-20 2021-01-20 8 1 180 180