ABAC ODI JOURNAL Vision. Action. Outcome
http://www.assumptionjournal.au.edu/index.php/odijournal
<p>The<strong> ABAC ODI JOURNAL Vision. Action. Outcome</strong> is an international publication of the <em>Organization Development Institute (ODI)</em>, Graduate School of Business and Advanced Technology Management , <em> Assumption University ( formerly Assumption Business Administration College or ABAC ) . </em></p> <p><strong>Vision. Action. Outcome</strong> stands for the entrepreneurial and exploratory spirit of the scholars and practitioners who embrace the challenges and opportunities of organizations, industries, and societies; integrate and apply relevant organizational theories and practices that substantively and functionally discover and inform the new organizational practices for organizational practitioners, leaders, researchers, and scholars. Thus, scholarly research may be utilized as resources that impact significant developments on individuals, teams, organizations, industry, and the community.</p> <p><strong>ISSN 2351-0617 (Print) ISSN 2408-2058 (Online) </strong></p>Graduate School of Business and Advanced Technology Management , Assumption Universityen-USABAC ODI JOURNAL Vision. Action. Outcome2351-0617Editorial
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7736
<p><strong>Editorial </strong></p> <p><strong>Asst. Prof. Dr. Maria Socorro C L Fernando</strong></p> <p><strong>Editor-in Chief</strong></p> <p><strong> </strong></p> <p>We are presenting to you this 1<sup>st</sup> issue of Volume 11 of the ABAC ODI Journal Vision. Action. Outcome.</p> <p>This issue has 25 articles from authors whose publications provide valuable and quality knowledge sharing on topics and processes. The articles used various research designs such as quantitative research, model building, mixed method and qualitative research, and action research on topics related to organization development and management, hotel and tourism management, educational leadership and management, technology and teaching processes, technology education management, change management in governance, and sustainability of teams and organizations. The context of the studies represents a myriad of organizational settings from several countries.</p> <p>It is our hope that this issue of our journal add value to the body of knowledge in the various disciplines because the contributing authors’ works present an array of research methods, finding and conclusions that benefit future research and whose conclusions and recommendations are useful to teams and organization as applied learning for continuous improvement. </p> <p>We appreciate all the authors who have published their research in the ABAC ODI Journal Vision. Action. Outcome. We also thank our Editorial Advisory Board, Editorial Board, the Editorial Team, and Staff and all the experts who serve as peer reviewers for the continuous support and engagement. </p>Maria Socorro C L Fernando
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2023-10-242023-10-24111iiInclusive Management Practices and Organizational Development in Five-Star Hotels: The Case of General Managers
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7260
<p>This mixed-method research aimed to propose inclusive management practices guidelines for leadership roles of general managers at five-star hotels. The final model and guidelines are drawn from the gap analysis of current and preferred practices, priority needs, and practical insights of industrial experts. The research sites are five-star hotels in Thailand known as the highest levels of luxurious properties providing excellent services, amenities and facilities through the distinction of guest experiences, with a sample size of 400 respondents who are the subordinates of the general managers and 22 key informants who are general managers of the five-star hotels. Research instruments comprise 1) 25 structured questionnaires consisting of standardized questionnaires from five dimensions, corporate culture, company policies, perceived organizational support, employees’ opportunities and perceived gender roles, 2) 10 open-ended interview questions, and 3) a rubric for model validation by industry experts and academics. Data treatments, validity, and reliability include descriptive statistics, Priority Needs Index or PNIModified applied to assess the need’s order, content analysis, and field expert reviews. The quantitative findings indicate that 1) male will become less dominated in leader role based on perceived gender roles which is the highest priority need index (PNI 0.4), 2) There will be less male dominance in corporate culture (PNI 0. 35) obtained the second priority need index and followed by 3) There will be more activities creating diversity based on company policies and more social and meta competencies for employees’ opportunities obtained the second highest priority needs index (PNI 0. 15). The overall quantitative results align with the qualitative findings revealing according to the following terms that organization should concern 1) Inclusion and diversity in Thailand and hotel industry, 2) Human resource management and development and general manager’s characteristics via social and meta skills and 3) Positive inclusion and diversity’s practice in organization. Based on mentioned findings, they are contributed to a proposed inclusive management practices guideline and model. Hence, they enhance implications via compliments inclusive practices to gender barriers and initiate new knowledge inclusive implementation step for human resource division.</p>Vorakarn ChalermchaikitMetin KozakSirichai Preudhikulpradab
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2023-10-242023-10-2411112510.14456/abacodijournal.2023.27The Development of a Model to Enhance Teacher Leadership in Middle Schools in Shanxi Province, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7272
<p>Teacher leadership is the heart of the transformation of a school. Teacher leaders are essential in driving change, supporting colleagues, and helping students towards academic success. Education reform in China has included strategies for developing teacher leadership. However, at the school level, there still needs to be more research and understanding of the concept in many areas. This study aimed to develop a teacher leadership model for middle school teachers in Shanxi Province, China. The study utilized exploratory mixed methods with both qualitative and quantitative analysis to develop an instrument that was subsequently used for data collection from 825 middle school teachers. By using regression analysis and interviews, elements of the model were confirmed, and it was found that to develop teacher leadership in the target middle schools, the following concepts need to be encouraged: principal leadership, peer relationships, professionalism, and leadership skills. In addition, promoting teacher leadership requires the cooperation and support of teachers, school principals, and governmental regulators. Recommendations included promoting decentralized leadership structures within schools to provide opportunities for teacher input into school policy, curriculum, and professional development. For teachers, it is essential to recognize their dual roles as "teachers" and "leaders" to encourage their participation in school management.</p>Xiaotian LiPoonpilas Asavisanu
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2023-10-242023-10-24111264210.14456/abacodijournal.2023.28 A Genre-Based Analysis of Vietnam Tourist Attraction Brochures with Pedagogical Purposes
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7285
<p>Tourism brochure is one of the most popular advertising channels in the tourism industry and an inevitable task of tourism staff’s work. In learning and teaching English for tourism, tourism brochures can be used as teaching materials and a way of exposing students to authentic texts. In the new technology era, digital brochures play a vital role in tourism promotion. Therefore, this study aimed to explore digital attraction brochures’ generic structure for contributing to brochure writing and implications in English for tourism. In this research, 24 digital Vietnamese attraction brochures of highly reputed company websites in Vietnam were selected by purposive sampling for analysis based on Bhatia’s (2004) move-structural analysis. The findings were figured out with the generic structural model of the brochures, which comprised six moves, including (1) Captivating Titles, (2) Targeting Potential Tourists, (3) Attractions Information, (4) Establishing Credentials, (5) Directive Information, and (6) Soliciting Responses. The strategies for designing tourism brochures included four communicative purposes: attention getting, information supplying, persuasive messaging, and reaction reminding. Through the research findings, pedagogical implications were finally recommended as an English for tourism instruction.</p>Thi Dung NguyenPrannapha Modehiran
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2023-10-242023-10-24111435510.14456/abacodijournal.2023.29Vocabulary Instruction Using Mobile Applications to Improve Vocabulary Breadth of English Major Chinese Undergraduate Students
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7335
<p>Vocabulary is crucial in English language learning and teaching as acquisition of vocabulary is a primary requisite for English language use. In today’s technological advancement where mobile applications affect all aspects of people’s lives, designing a vocabulary instruction using mobile applications to improve students’ vocabulary breadth is in line with the development of the time and can meet technophile students’ preferences in learning English language. This research aimed to develop vocabulary instruction using mobile applications to improve the vocabulary breadth of sophomore English majors in a private international university in China (experimental group, N=30; control group, N=27). This research was an explanatory sequential design and employed a mixed method combining quantitative and qualitative methods to answer research questions. The instruction, which comprised of selected language learning principles as the foundation, was designed by putting into account the findings of the learners’ needs. The mobile applications were applied during the process of vocabulary instruction. The results revealed that the experimental group who were taught vocabulary using mobile applications outperformed the control group who were taught vocabulary using the conventional method of teaching on the posttest scores of vocabulary breadth on both receptive and productive vocabulary at the significance level of .05. The semi-structured interview results indicated that students held positive attitudes towards learning vocabulary with mobile applications, vocabulary learning activities, and the effects of improvements in vocabulary breadth. The findings yield pedagogical implications on vocabulary learning and teaching using mobile applications.</p>Xue TaoPrannapha Modehiran
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2023-10-242023-10-24111567710.14456/abacodijournal.2023.30Montfortian Education Charter (MEC) in the Modern Age: Responding to Global Challenges
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7346
<p>This article deals with the commitment of the Religious Educators, Montfort Brothers of St. Gabriel, in Thailand and worldwide to cope with changes in the 21st Century. Though their three-hundred-year education system and pedagogy are founded upon the founder's charism and firm belief in the eternal 'Absolute Truth,' GOD ALONE, the Montfort Brothers of St. Gabriel acknowledged and responded to constant changes in the world. In response to demands of changes in the 21st Century, 16 years (1992-2008) of revising and updating their educational heritage under the 'Montfortian Education Charter' (MEC) was successes. Due to their sincere commitment to education mission inherited from their founder and God's inspiration, the contents of MEC coincide very well with the latest discoveries of educational guidelines for the 21st Century-Partnership for 21st Century Skill and Wagner's Seven Survival Skills for 21st century students. </p>Bro. Kriangsak Mayod
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2023-10-242023-10-24111789110.14456/abacodijournal.2023.31Factors Influencing Behavioral Intention Towards MOOC Platform of Jingdezhen Vocational University of Art Students Majoring in Art and Design in Jiangxi Province, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7354
<p>The objective of this investigation was to analyze the behavioral intention of students at the Jingdezhen Vocational University of Art who majoring in art and design majors to use the MOOC platform. It was carried out by the researchers using quantitative research techniques. Based on the Theory of Reason and Action (TRA), the Technology Acceptance Model (TAM), and the Unified Theory of Technology Acceptance and Use (UTAUT), this study develops a conceptual framework. Seven potential variables were chosen to assess the validity of the research tool using project-goal consistency and passed the internal consistency test: self-efficacy, perceived ease of use, perceived usefulness, attitude, performance expectancy, subjective norm, and behavioral intention. The reliability was evaluated by Cronbach α coefficient through the pilot test. In addition, the sampling strategy was multi-stage sampling. In the course of the study, a face-to-face questionnaire was distributed to 500 professional undergraduates majoring in art and design with MOOC platform experience at the School of Ceramic Art and Design and the School of Digital Art of Jingdezhen Art Vocational University. As statistical analysis tools, confirmatory factor analysis and structural equation modeling were applied in this research to advance the influence on data, matrix accuracy, basic variables, hypothetical support, and path coefficients. The results revealed that all the hypotheses are suggested, and the subjective norm was the most influential factor that affected art and design majors' behavioral intention to use the MOOC platform.</p>Jingyi HuangSatha Phongsatha
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2023-10-242023-10-241119210810.14456/abacodijournal.2023.32 Preparing Future Leaders for Immediate Response to Emergencies through Mindfulness Education
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7457
<p>Leadership preparedness is essential for immediate response to emergencies to reduce losses and save lives. This study adopted a mixed-method approach to study the effects of a customized intervention program, an elective course entitled Mindful Leadership, on college students’ leadership preparedness for immediate emergency responses. A pre-post study design was implemented among the targeted group of 41 undergraduates. Mixed results were produced after sixteen weeks of intervention. The quantitative data presented significant pre-post difference in self-awareness, but no significant differences in other sub-variables of leadership preparedness. However, the qualitative data were more encouraging and provided deeper insights, indicating that mindfulness education was beneficial to the development of the participants’ leadership preparedness. Hence, this study evidenced that a mixed-method approach enables a better understanding of the research questions, especially when the participants are not mature enough for a survey alone to detect their changes after an intervention. </p>Hongmei HanJoanne C Preston
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2023-10-242023-10-2411110912710.14456/abacodijournal.2023.33 Developing A Strategic Plan for Strengthening Organizational Resilience Through Employee Empowerment and Engagement in KMSS-Mandalay
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7510
<p>Since the Military Coup, in 2021, several organizations in Myanmar have been dealing with a political crisis that has led to financial limits and donor agency withdrawal. This situation has also significantly influenced the loss of work opportunities, physical insecurity and facing challenges for organizational survival. This research has four main objectives:1) To explore how employees define " Organizational resilience and Employee empowerment and Engagement” during the political crisis in Myanmar, 2) To discover the strengths of Employee empowerment, engagement, and organizational resilience in KMSS-Mandalay, 3) To determine the shared aspirations given results and opportunities of employee’s empowerment and engagement towards organizational resilience, and 4) To develop a strategic plan for strengthening organizational resilience through employee empowerment and engagement in KMSS-Mandalay based on the findings. The research questions for this study, which focuses on resilience during times of crisis in Myanmar, were mostly constructed by applying the Appreciative Inquiry (AI) Model. Regardless of gender or marital status, ten workers from various level positions were horizontally chosen to participate in the research following the objectives of the study. Phenomenology was used to gain insight into team members' lived experiences through structured interviews. The researchers asked two coders from fellowships who were well-versed in the topic selection by content analysis. The results demonstrate that strengths and dreams are essential components of resilient organizations. Resilience, employee empowerment, and engagement powered by AI are all elements of strengths. The goals include sustaining the preferred aspirations both now and beyond the crisis, employee contributions to the organization's future, and organizational success and sustainability opportunities. Finally, a strategic plan is developed based on employee strengths and dreams for the future to improve organizational resilience.</p>Khui Shing NingSomchai Tantasanee
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2023-10-242023-10-2411112814810.14456/abacodijournal.2023.34Understanding Thai and Myanmar Conflict Management Styles: A Cross-Cultural Dimension of Organization Development
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7434
<p>Cross-cultural interactions have gained significant attention in recent years due to the tremendous business advancements and high collaboration among the diverse workforce. The medical tourism industry has become a global phenomenon (Chen & Wilson, 2013). Among the medical tourism destinations, Thailand is well-reputed for its competitive advantages; especially medical tourists from Myanmar and Cambodia in the ASEAN region highly contribute to the private international hospitals in Thailand and to the medical tourism industry there. Thai international hospitals employ Myanmar talents to provide required services to Myanmar medical tourists. According to Ting-Toomey and Oetzel (2001), more chances of work-related conflicts or difficulty are likely to occur among different cultural groups in the workplace. Therefore, there is a research gap in terms of investigating the conflict management style of Myanmar and Thai managerial staff working in Thai private international hospitals from a cross-cultural perspective. Semi-structured interviews were used in the present study to collect data from 30 Thai and Myanmar participants; a descriptive analysis was used to analyze the data; and the Rahim Organizational Conflict Inventory-II (Rahim, 1983) was referred to identify the conflict styles of the participants. As was seen in the study, Thais favored four conflict styles from the highest to lowest: dominating, integrating, compromising, and obliging, while Myanmar people preferred avoiding, dominating, and obliging. The findings of this study can be used as a contribution of knowledge to HROD scholars, practitioners, and organizations in Thailand in terms of the employment of Myanmar talents.</p>Thiri KyawOranuch Pruetipibultham
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2023-10-242023-10-2411114916710.14456/abacodijournal.2023.35 The Role of Empowerment, Organizational Commitment and Working Environment on Job Performance in AAA Non-Profit Organization
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7494
<p>Empowerment has become a big part of our today’s job performance. For organizations in a highly competitive environment, empowerment ensures sustained productivity and creating a committed workforce. This research study assesses the needs of three factors that help to enhance individual’s job performance in the non-government organization: empowerment, working environment, and organizational commitment. A mixed research methodology was used to study the whole population in the organization. All 28 local employees responded to the survey questionnaire for quantitative research, whereas 8 key employees were selected to participate in an individual interview. The quantitative data was analyzed using descriptive analysis and PNI Modified. The qualitative data was analyzed using inter-coding method. The results from PNI Modified show that empowerment, working environment, and organizational commitment are the factors that have to be prioritized. The qualitative data used appreciative inquiry (AI) to explore the topic of empowerment, working environment and organizational commitment. Based on the overall results, the current situation of job performance is favorable, but PNI Modified suggested that some factors should be prioritized in order to enhance individual’s job performance. Therefore, strategies are presented based on the findings.</p>Khin Ei Ei HlaingMaria Socorro C Fernando
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2023-10-242023-10-2411116817810.14456/abacodijournal.2023.36The Mediating Role of Psychological Distress on the Relationship of Mindfulness and Social Support on Psychological Well-Being among Private Hospital Nurses in Kerala, India.
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7497
<p>The present study aimed to investigate the effect of mindfulness and social support on the psychological wellbeing of private hospital nurses in Kerala, India, mediated by psychological distress. Data were collected through a survey of 1050 nurses working in private hospitals in Kerala, India. The mediation analysis was carried out using Andrew Hayes Process Macro. The results of the mediation analysis indicated that psychological distress partially mediated the relationship of mindfulness, and social support on psychological well-being. Statistical evidence indicated that the higher levels of mindfulness and social support experienced by these nurses in Kerala reported to have lower psychological distress and lower the psychological distress, better were their psychological well-being. The nurses in private hospitals of Kerala have various challenges including long working hours, physical strain, exposure to human suffering and high job demands that necessitate constant vigilance in a complex and potentially chaotic environment. In light of these findings, it is suggested that private hospital administrators allocate resources to promote mindfulness and social support as part of an incentive and staff development program for their nurses. The hospital administration can augment their employees' psychological well-being, in spite of the taxing job demands that they are driven through to achieve relatively high productivity. One who has a balanced psychological wellbeing will tend to administer their duties nearer to perfection and as such, all stakeholders of the hospital industry would be happy and satisfied.</p>Jancy ParekkattilParvathy Varma
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2023-10-242023-10-2411117919510.14456/abacodijournal.2023.37Determining Employee Engagement Factors In Order To Enhance Employee Performance: A Case Study Of Fine Dining Restaurant In Yangon
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7500
<p>Employee performance has a great impact on the success of the restaurant business. To maintain the service quality in a competitive market in fine dining industry, keeping the employees engaged and driven should be on top of the priorities for a restaurant owner because motivated employees that work in a team-driven environment are more likely to perform better. This action research intended to discover the priority needs for the improvement of employee performance in terms of work environment, teamwork, employee development, leadership, and employee engagement by using the case study of fine dining restaurant in Yangon. A mixed method research using Structured questionnaire (n=49) and Qualitative interview (n=7) was conducted in this study. The target population comprises all employees, middle-level management, and top-level management. The data analysis treatment includes Cronbach’s Alpha testing, descriptive statistics and PNI modified for the survey questionnaire and content analysis for focused group interview. The results from PNI modified indicate that Leadership, Work Environment, Employee Development and Employee Performance are the top four factors that need to be prioritized. Based on the content analysis by the coders, employee development is a key factor in enhancing employee performance. Finally, the strategies designed to improve the employee performance of fine dining restaurant A will be presented based on the findings of all results.</p>Than Thar Palae ThweMaria Socorro C Fernando
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2023-10-242023-10-2411119621210.14456/abacodijournal.2023.38Developing a Leadership Model for Enhancing Leadership Characteristics of Thai Salesian Students
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7596
<p>Leadership involves inspiring, influencing, and directing people to work together to achieve goals and objectives. Student leaders need to enhance their leadership characteristics to help them be better and thrive in the future. Relatively, students are trained to develop their holistic growth with the mission and uniqueness of the Salesian Society Foundation of Thailand. Therefore, this study aimed in developing a model to enhance Thai Salesian students' characteristics. The study was conducted in all five schools under the Salesian Society Foundation of Thailand with a sample size of 351 students. The research applied qualitative and quantitative methods designed with qualitative data from the literature resources to create questionnaires and experts' qualitative interview data to triangle data in developing a mode with activities enhancing characteristics. The findings resulted in seven leadership characteristics of Thai Salesian students: commitment, communication, inspiration, morality, teamwork, service mind, and vision. Based on the questionnaire to find the needs for improvement priority index, the study disclosed that among Thai Salesian students, leadership characteristics that needed priority improvement were ranked as follows: (1) teamwork, (2) commitment, (3) inspiration, (4) vision, (5) service mind, (6) communication, and (7) morality. As a result, the four leadership characteristics that need to be developed are teamwork, commitment, inspiration, and vision.</p> <p> </p>Siriwan KhamyonNathara MhunpiewMonthol Prathumarach
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2023-10-242023-10-2411121323010.14456/abacodijournal.2023.39 Helping Students Learn through Students Feedback Literacy Method
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/5615
<p>Feedback is the critical element to improve students’ learning quality. During the ten years, many papers have focused on the students’ feedback literacy (SFL) and teachers’ feedback literacy (TFL). This article aims to systematize the core research concept of different teams and suggest strategies for training SFL. For the qualitative method, the researchers interviewed 26 teachers from two vocational colleges in China. For the quantitative method, the authors analyzed 523 students’ data and questionnaires to determine whether there is significant difference between them. Although there is no significant difference the two college between the south and north part of China, using feedback effectively is an important life skill required to function effectively in the workplace and relationships. We summarize crucial ideas about designing effective feedback strategies throughout the paper. With this in mind, we invite readers to consider what small changes you would make to your practice and how you would share your learning with your colleagues and students.</p> <p> </p>Xiaomin LiMinying MoDing Zhao
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2023-10-242023-10-2411123124410.14456/abacodijournal.2023.40 Investigation through the Lens of Guardians of Factors Impacting Student Satisfaction and Behavioral Intention to be Educated by Cartoon Animation in China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7397
<p>This research aims to investigate the factors impacting student satisfaction and behavioral intention to be educated by cartoon animation in Sichuan, China. The quantitative survey was completed by students’ guardians, constructed with information quality, service quality, perceived usefulness, negative economic impacts, negative sociocultural impacts, satisfaction, and behavioral intentions. The target population involves 500 guardians whose children are between grades 1 to 4 and have been educated with cartoon animation in a primary school. The sampling techniques involve judgmental and convenience sampling. Before the data collection, Item Objective Congruence (IOC) Index and the pilot test (n=50) with Cronbach’s Alpha were used. Data were analyzed through confirmatory factor analysis (CFA) and structural equation modeling (SEM). The hypotheses testing was measured with a p-value<0.05. The results were that five out of six hypotheses were supported. Information quality significantly influences perceived usefulness. Perceived usefulness, negative economic impact, and negative sociocultural impacts significantly influence satisfaction. Satisfaction significantly influences behavioral intentions. On the other hand, service quality has no significant influence on perceived usefulness. The findings provide a better understanding for animation developers, educators, and students’ guardians to improve this animated cartoon content and monitor their children’s behavioral intentions for their learning purpose.</p>Yu Zhong
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2023-10-242023-10-2411124525810.14456/abacodijournal.2023.41 Determinants of Undergraduate Student Satisfaction and Continuance Intention to Use E-learning in a Public University in Dezhou, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7400
<p>This study aims to examine the crucial factors that significantly influence college undergraduate students’ satisfaction and continuance intention to use E-Learning at a public university in Dezhou, China. The conceptual framework was developed from previous studies and finalized with key constructs: perceived ease of use, perceived usefulness, system quality, information quality, self-efficacy, satisfaction, and continuation intention. The target population is 493 undergraduates in four majors at a public college in Dezhou. The research applied a quantitative method using questionnaires distributed to the target group. The sampling techniques applied in this study include purposive, quota, and convenience sampling. The data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The findings demonstrate that satisfaction strongly influenced continuance intention. Information quality, perceived ease of use, system quality, and perceived usefulness significantly impact satisfaction. Perceived ease of use and self-efficacy has a significant impact on perceived usefulness. University managers and educators should focus on enhancing student satisfaction and continuance intention to use e-learning more effectively by improving information and system quality in their institutions.</p>Hongjie Yang
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2023-10-242023-10-2411125927210.14456/abacodijournal.2023.42The Study of Influential Factors of Undergraduate Students’ Satisfaction with Flipped Classrooms in China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7389
<p>This research paper aims to investigate the significant factors that influence the use of flipped classrooms at the Chengdu Vocational University of Art among undergraduate students. The framework considers the causal relationships between knowledge, skills, task orientation, behavioral engagement, active learning, and satisfaction in terms of research design, data, and methodology. The study used a quantitative research method (n=502) to survey undergraduate students who experienced the flipped classroom mode. The sampling methods included judgmental, quota, sampling judgment, and snowball sampling. The data analysis included structural equation modeling (SEM) and confirmatory factor analysis (CFA) for model fit, reliability, and construct validity. The results indicate that knowledge, skills, task orientation, and active learning significantly impact satisfaction, with task orientation having the strongest impact. The study has successfully proven six hypotheses. The authors recommend that academic administrators and teachers provide evaluations to measure the level of influence factors and student development and enhance undergraduate students’ satisfaction. The paper provides insights into the factors that influence the effectiveness of flipped classroom learning, which can help educators improve student learning outcomes and satisfaction.</p>Qian GuoRuijue Wang
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2023-10-242023-10-2411127328910.14456/abacodijournal.2023.43Investigation on Factors Impacting Natural Science Students' Entrepreneurial Intention: A Case of a University in Chengdu, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7407
<p>This research studies the entrepreneurial intention of natural science students in a public university in Chengdu, China. The research model involves subjective norms, entrepreneurial attitude, desirability, educational support, self-efficacy, perceived behavioral control, and entrepreneurial intention. The researcher distributed structured questionnaires to 491 natural science students. The sampling methods to collect data are judgmental, quota, and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used to determine the relationship between the variables under study. The data analysis proves all hypotheses, where entrepreneurial attitude has the strongest and most significant impact on entrepreneurial intentions, followed by the subjective norm.<strong> </strong> This study recognized entrepreneurial attitudes and assessment of students for the positive meaning of entrepreneurship that should be highly supported and actively guided by university administrators.</p>Shiwei Luo
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2023-10-242023-10-2411129030810.14456/abacodijournal.2023.44Factors Impacting Satisfaction and Loyalty Towards Network Teaching Platform Among Students Majoring in Humanities and Social Sciences in Chengdu, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7418
<p>This research aims to evaluate influencing factors of satisfaction and loyalty towards network teaching platform among students majoring in humanities and social sciences in Chengdu, China. The conceptual framework was built based on trust, experience, service quality, perceived value, privacy, satisfaction, and loyalty. Quantitative method was applied for this research by using probability and nonprobability methods, The sampling techniques are judgmental, stratified random and convenience sampling. 517 samples were collected from two target universities, namely Xihua University (XHU) and Jincheng College of Chengdu (JCCCD). Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were utilized to determine the relationships of the variables. The results show that service quality, perceived value, privacy and trust have a significant impact on satisfaction. Additionally, satisfaction and trust significantly impact loyalty. Conversely, experience has no significant impact on satisfaction. online teaching platform developers, educators, and universities must continuously improve service quality, make users perceive the platform’s value, protect users’ privacy, and make them believe the platforms are trustworthy.</p>Donghua Xiao
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2023-10-242023-10-2411130932510.14456/abacodijournal.2023.45 Determinants of Undergraduate Students’ Continuance Intention to Use E-learning of at a Public University in Chengdu, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7427
<p>This study aims to examine the students’ continuance intention of using e-learning platforms in a public university in Chengdu, China. Based on the Technology Acceptance Model (TAM), Information System Success Model (ISSM), and Expectation-confirmation Model (ECM), this study comprises seven variables, including computer self-efficacy, system quality, information quality, service quality, perceived usefulness, satisfaction, and continuance intention. The researcher applied a quantitative survey approach with 497 undergraduates with at least one semester of e-learning experience in the School of Civil Engineering, Architecture, and Environment, School of Food and Bioengineering, School of Law and Sociology, and School of Science of Chengdu Xihua University. The index of item-objective congruence (IOC) was applied and a pilot test (n=50) were conducted to evaluate the reliability using Cronbach's Alpha coefficient. Confirmatory factor analysis and structural equation modeling were employed in this study to assess the data, the validity, reliability, factor loadings, and the path coefficient. The results of the data analysis confirmed that perceived usefulness indicated the most powerful direct impact on satisfaction. In conclusion, administrators and teachers should pay adequate attention to computer self-efficacy, system quality, information quality, service quality, perceived usefulness and satisfaction that have had a substantial effect on students’ continuance intention to use e-learning platforms and consider the associated teaching reform in the future according to the findings of this research.</p>Yanjing Wang
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2023-10-242023-10-2411132634410.14456/abacodijournal.2023.46 A Model For Developing Leadership Skills For Music Students At Public Universities In Zhuzhou, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7584
<p>More and more higher education institutions are emphasizing developing student leadership skills. This study aimed to create a model to improve the leadership skills of music students at public universities in Zhuzhou, China. This study utilized a mixed-method research design. The qualitative aspect used a systematic approach to find variables to develop the questionnaire from secondary literature and interview data-the quantitative element involves the use of numerical analysis of findings from the questionnaires. The total sample size for the study was 546 music students. The research instruments were questionnaires and model validation forms. Data were analyzed using descriptive statistics. According to the results of the study, 1) the leadership skills needed for music students in universities were communication, delegation, flexibility, positivity, motivation, commitment, trustworthiness, and responsibility. 2) Two leadership skills, delegation and responsibility, needed to be prioritized in developing music students at Zhuzhou Public Universities in China. 3) The researcher finally proposed a model based on these two leadership skills and related research theories evaluated and revised by experts. 4) The final conceptual model was designed as a triangle focusing on three primary levels: personal, university, and social. Finally, the experts approved the model for developing leadership skills for music students at Zhuzhou Public Universities in China and can be generalized to Zhuzhou Public Universities in China.</p>Sha LiuNathara MhunpiewMonthol Prathumarach
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2023-10-242023-10-2411134536010.14456/abacodijournal.2023.47Influencing Factors of Postgraduates’ Online Learning Satisfaction: A Case Study of a Public University in Chongqing, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7415
<p>With the rapid development of information technology, online teaching has become a tradition of country-wide education. The widespread use of online instruction in colleges and universities still needs to improve in terms of student satisfaction, especially in Chongqing, China. The influencing factors of student satisfaction have been discussed in this study, including self-efficacy, perceived usefulness, ease of use, information quality, system quality, and service quality. Questionnaire was distributed to 500 postgraduate students from Southwest University of Chongqing, China. The Item-Objective Congruence (IOC) and pilot test (n=50) of Cronbach’s Alpha were validated before the data collection. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) are the main statistical methods. Self-efficacy has a significant influence on perceived usefulness. Satisfaction is significantly influenced by perceived usefulness, perceived ease of use, information quality, service quality, and system quality. In conclusion, universities should organize regular seminars and workshops for lecturers on using mobile technology effectively to facilitate effective research and collaboration.</p>Yanli Chen
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2023-10-242023-10-2411136137710.14456/abacodijournal.2023.48 The Examination on Mobile Banking’s Use Behavior of Retired Chinese in Shaoxing
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7421
<p>This study aims to determine the factors that affect how retired Chinese customers use mobile banking. The conceptual framework focuses on the relationship between perceived usefulness, trust, pricing value, user satisfaction, behavioral intention and use behavior of mobile banking applications. The researcher employed quantitative method to distribute questionnaires to 450 retired Chinese in Shaoxing, who have been using the Agricultural Bank of China (ABC), China Construction Bank (CCB), and Industrial and Commercial Bank of China (ICBC)’s mobile banking applications. The nonprobability sample includes judgmental, quota, convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were used for data analysis, including model fit analysis, reliability and construct validity. The results show that perceived usefulness, pricing value, trust, and user satisfaction have significant impacts on behavioral intention, and perceived usefulness has a significant impact on user satisfaction, while behavioral intention has a significant impact on user behavior. Six hypotheses were accepted to fulfill research objectives. Therefore, mobile banking application development needs to pay more attention to the perceived usefulness, pricing value, trust, behavioral intention, and user satisfaction aspects of the research and development efforts.</p>Xia Wu
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2023-10-242023-10-2411137839610.14456/abacodijournal.2023.49 A Study on Factors Impacting Satisfaction and Continuance Intention of E-Learning Among Undergraduates in Chengdu, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7424
<p>This study examines the key factors impacting e-learning satisfaction and continuance intention among undergraduates with a major in dance performance in three private universities in Chengdu, China. The conceptual framework demonstrates the interrelationships among confirmation, system quality, service quality, perceived usefulness, satisfaction, information quality, satisfaction, and continuance intention. The researcher used a quantitative survey strategy to distribute questionnaires to a sample of 500 undergraduate students selected from three target universities. Three sampling techniques were employed in this survey, utilizing judgmental, quota and convenience sampling to collect data. The collected data was analyzed using validated factor analysis (CFA) and structural equation modeling (SEM), with model goodness-of-fit, correlation validity, and reliability tests conducted for each component. All exogenous variables were found to significantly impact the endogenous variable of interest, with perceived usefulness exhibiting the strongest on satisfaction. Additionally, satisfaction demonstrated a highly significant influence on continuance intention. In conclusion, system developers and educational institutions should actively collaborate to enhance the quality of learning resources. Besides instructing with self-made teaching materials, the online education system should leverage the advantages of the internet and network technology to develop e-learning resources effectively.</p>Jialing Jiang
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2023-10-242023-10-2411139741110.14456/abacodijournal.2023.50Antecedences to Satisfaction and Continuance Intention to Use E-learning of Postgraduate Students in Beijing, China
http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/7432
<p>This article aimed to investigate the critical factors impacting postgraduate students’ satisfaction and continuance intention to use e-learning in the Beijing Film Academy, Beijing, China. The main theories were Information Systems Success Model (ISSM), Expectation Confirmation Theory (ECT), and Technology Acceptance Model (TAM). The conceptual framework contains perceived usefulness, confirmation, satisfaction, system quality, information quality, service quality, and continuance intention. The sample size is 483 participants who completed online questionnaire. The study employed three sampling techniques: purposive sampling, quota sampling, and convenience sampling. To ensure content validity, the index of item-objective congruence (IOC) was utilized, along with a pilot test involving a sample of 50 participants, and the reliability of the measurements was assessed using Cronbach's alpha coefficient. Additionally, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed to analyze the data and generate the findings. The results showed that confirmation has a significant impact on perceived usefulness. Perceived usefulness, confirmation, system quality, information quality, and service quality significantly impact satisfaction. Perceived usefulness and satisfaction significantly impact continuance intention. In conclusion, educators and e-learning system developers should exploit the benefits of online learning in order to increase students’ learning efficiency.</p>Xi Li
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2023-10-242023-10-2411141242810.14456/abacodijournal.2023.51