Innovation Management Strategies of Four Pioneering Entrepinays from Camarines Sur, Philippines


  • Ma. Cresilda Martinez Caning De La Salle University Central Bicol State University of Agriculture
  • Divina M Edralin, PhD DeLaSalle University, Philippines


In this study, we investigated the case of four pioneering Filipina entrepreneurs from Camarines Sur who managed to survive the initial risks associated with start-ups to become one of the market leaders in their respective industries. Camarines Sur is one of the least developed provinces in the Philippines but rich in human and natural resources. Given this background, our study examined the innovation management practices of four women entrepreneurs engaged in agrotourism, trading, and food business in the province. Our study determined and compared the degree by which these entrepreneurs implement practices along the seven innovation management areas. The framework posited by Adams, Bessant, and Phelps (2006) on measure of innovation management was used. Their model consists of seven categories, namely: inputs, knowledge management, strategy, organization and culture, portfolio management, project management and commercialization. Innovation as an output and as a process is the result of novel combinations created by the entrepreneur (Schumpeter, 1934). Based on the content analysis of the interview data, our results revealed that the four Filipina entrepreneurs rated high on the following innovation management measures: innovation strategy, organization and culture.  Innovation strategy is manifested in their vision, commitment to innovation and leadership while their efforts to motivate their people, propensity to take risks and efforts to make the organization an attractive place to work on  points to the value they put on the measure “organization and culture.” We proposed that successful entrepreneurs like these Filipinas, should have succession plans to ensure the continuity of their innovative management practices.


Keywords: innovation management, innovation, entrepreneurship, Filipina entrepreneurs



OECD (2005). Guidelines for collecting and interpreting innovation data. A joint publication of OECD and Eurostat, 3rd ed.

Drucker, P. F (1985). Innovation and entrepreneurship: Innovation and principles. Jordan-Hill, Oxford: Elsevier Linacre House.

Dervitsiotis, K. N. (2010). A framework for the assessment of an organization’s innovation excellence. Total Quality Management, 21(9), 903–918. doi:10.1080/14783363. 2010.487702

Siguaw, J. A., Simpson, P. M., & Enz, C. A (2006). Conceptualizing innovation orientation: A framework for study and integration of innovation research. Journal of Product Innovation Management, 23, 556–574.

Chen, G. & Muller, A. (2010). Measuring innovation from different perspectives (pp. 1-9). doi:10.1002/ert.20279

Flynn, S. L. (2014). Managing the Process of Innovation. EBSCO Research Starters, Great Neck Publishing

Rothwell, R., Freeman, C., Jervis, P., Robertson, A., & Townsend, J. (1974). SAPPHO Updated: Project SAPPHO Phase 2. Research Policy, 3(3), 258–291.

Adams, R., Bessant, J., & Phelps, R. (2006). Innovation management measurement: A review. International Journal of Management Reviews, 8(1), 21–47.

Edralin, D. M. (2007). The Philippine regulatory frameworks, support policies, and initiatives encouraging women entrepreneurship. Kadin/Woman 2000, Journal for Women's Studies, 8(1), 19-42.

Castro, Lina V. (2013). EDGE Technical Meeting on Measuring Entrepreneurship from a Gender Perspective, UN, New York, USA, 05-06 December 2013

Hisrich, R., Peters, M., & Shepherd, D. (2010). Entrepreneurship (8th ed.). New York, NY: Mc-Graw Hill/Irwin. default. html

Yin, R. K. (2004). Case Study Method. Retrieved from AERAdraft.pdf

Coughlin, J. H., & Andrew, T. (2002). The rise of women entrepreneurs: People, processes, and global trends. Westport, CT: Greenwood Publishing Group, Inc.