Second Generation Managing the Family Business: A Case Study Using an Appreciative Inquiry Approach in a Family Business


  • Sasithara Sethanandha Moreno, Ph.D.




The paper is a study on Preparing the Second Generation of a Family into the Business” which focused on succession planning which is the stage where the second generation are wondering and seeking their future direction. The first generation eagerly wants to know what plans and management strategies the second generation have for the future of the business. Over time, the family business learns to manage success, bitterness, rivalries, and conflicts to sustain the family, as well as the business.


Keywords: second generation management, family business, appreciative inquiry, succession planning, Aliaga Farmers Ricemill