1.
Li N, Chaipoopirutana S. AN EMPIRICAL INVESTIGATION OF VIDEO GAME CONTROL USERS: EXAMINING THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, SOCIAL MEDIA PROMOTION, E-WOM, AND BRAND IMAGE ON PURCHASE INTENTION IN CHINA. ICESDE [Internet]. 2021Jun.29 [cited 2024May6];1(1):382-94. Available from: http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5008