Chansuk, Suwanan, and Sirion Chaipoopirutana. “AN INTEGRATED MODEL OF INFLUENCE OF PERCEIVED QUALITY, PERCEIVED VALUE, BRAND ASSOCIATION, BRAND AWARENESS AND BRAND UNIQUENESS ON BRAND LOYALTY TOWARDS A LUXURY BRAND IN BANGKOK, THAILAND”. AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" 1, no. 1 (June 29, 2021): 477-489. Accessed May 4, 2024. http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5034.