Noe, S. M., and C. Nuangjamnong. “Factors Influencing Ad Clicks and Purchase Intention in Social Media Marketing Advertising: The Role of Media Factors, Content Factors and Connection Motivation (Yangon, Myanmar)”. AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" Under the Theme of "People Centric Knowledge in Intelligence World" , vol. 4, no. 1, Sept. 2024, pp. 534-55, http://www.assumptionjournal.au.edu/index.php/icesde/article/view/8076.