Inagaki, Y. ., and S. katsura. “A Process Model for Creating a Brand in Japanese Small Business”. AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" Under the Theme of "People Centric Knowledge in Intelligence World" , vol. 4, no. 1, Sept. 2024, pp. 130-9, http://www.assumptionjournal.au.edu/index.php/icesde/article/view/7982.