Chansuk, S., and S. . Chaipoopirutana. “AN INTEGRATED MODEL OF INFLUENCE OF PERCEIVED QUALITY, PERCEIVED VALUE, BRAND ASSOCIATION, BRAND AWARENESS AND BRAND UNIQUENESS ON BRAND LOYALTY TOWARDS A LUXURY BRAND IN BANGKOK, THAILAND”. AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" Under the Theme of "People Centric Knowledge in Intelligence World" , vol. 1, no. 1, June 2021, pp. 477-89, http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5034.