Jeganathan, G. S., G, S. M., Gupta, P. and Kulkarni, K. (2024) “Analysing Internal Marketing Practices: A Case Study of Proficient Minds ”, AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" , 4(1), pp. 373-381. Available at: http://www.assumptionjournal.au.edu/index.php/icesde/article/view/8067 (Accessed: 2December2024).