Inagaki, Y. . and katsura, S. (2024) “A process model for creating a brand in Japanese small business”, AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" , 4(1), pp. 130-139. Available at: http://www.assumptionjournal.au.edu/index.php/icesde/article/view/7982 (Accessed: 2December2024).