Smitha Siji, and Joseph Nelson. 2021. “Consumer Attitudes Toward Mobile Advertising in India: The Role of Personalization”. AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" Under the Theme of "People Centric Knowledge in Intelligence World" 2 (1):170-78. http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5710.