LIN, Q. .; LI, Y.; LI, J. .; NUANGJAMNONG, C. An Empirical Study of Convenience, Usefulness, Customer Trust and Customer Loyalty in the Live Streaming Platforms. AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" , v. 3, n. 1, p. 111-122, 1 Mar. 2023.