Jeganathan, G.S., G, S.M., Gupta, P. and Kulkarni, K. 2024. Analysing Internal Marketing Practices: A Case Study of Proficient Minds . AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" . 4, 1 (Sep. 2024), 373-381.