Kyaw, M.T. and Chaipoopirutana, S. 2021. ANTECEDENTS AND CONSEQUENCES OF CUSTOMER SATISFACTION AND LOYALTY: AN EMPIRICAL STUDY OF POPULAR CAFE IN MANDALAY, MYANMAR. AU Hybrid International Conference 2024 on " Entrepreneurship & Sustainability in the Digital Era" under the theme of "People Centric Knowledge in Intelligence World" . 1, 1 (Jun. 2021), 510-520.