Joshi, A. D., and K. Dowpiset. “A STUDY OF FACTORS INFLUENCING CUSTOMER LOYALTY TOWARDS B AIR IN NEPAL”. AU EJournal of Interdisciplinary Research (ISSN: 2408-1906), vol. 6, no. 2, Aug. 2021, pp. 14-25, http://www.assumptionjournal.au.edu/index.php/eJIR/article/view/5417.