[1]
Natithamapimuke, A. and Nuangjamnong, C. 2022. EFFECTING OF CELEBRITY ENDORSEMENT ON CUSTOMERS’ ATTITUDE TOWARDS ADVERTISEMENT AND PURCHASE INTENTION: A CASE STUDY OF A SKINCARE SOAP IN THAILAND. AU eJournal of Interdisciplinary Research (ISSN: 2408-1906). 7, 2 (Dec. 2022), 1-11.