THE ROLE OF BUSINESS ANALYTICS IN E-COMMERCE

Authors

  • Jogannagari Malla Reddy
  • S.V.A.V. Prasad

Keywords:

E-Commerce, Data Analytics, Predictive Analytic, Descriptive Analytics, Diagnostic Analytics, Prescriptive Analytics

Abstract

E-Commerce is a dynamic industry because of its rapidly changing technology.  E-commerce performs a vital role in business phenomena in trading products and services. It provides extraordinary features in the business growth of the country's economy.  E-Commerce firms are spending huge amounts of money on Data Analytics to extract actionable insights from larger datasets. Data-driven business insights are crucial for the E-Commerce sector to measure the changing market trends and consumer behavior. The business sector is grown-up to greater heights with the involvement of Data Analytics in E-Commerce. E-Commerce Analytics designed to analyze and predict the future trends of the market to attain a competitive advantage. However, E-Commerce may contain some critical challenges apart from the opportunities.  This paper highlights the role of Data Analytics perceived as a value creator for the E-Commerce industry to attain competitive advantage.

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Published

2021-01-21

How to Cite

Reddy, J. M., & Prasad, S. . (2021). THE ROLE OF BUSINESS ANALYTICS IN E-COMMERCE . AU-EJournal of Interdisciplinary Research (ISSN: 2408-1906), 6(1). Retrieved from http://www.assumptionjournal.au.edu/index.php/eJIR/article/view/5162