International Research E-Journal on Business and Economics

Revolutionizing Thailand’s Agricultural Sector: The Transformative Potential of Blockchain Technology in Digital Economy Supportive Policy

Shinnawatra Junchairussamee, Tanpat Kraiwanit — Fri, 01 Dec 2023 00:00:00 +0000

Blockchain technology is a data storage system that involves a distributed database, which is a modern technology that has garnered widespread interest and study both locally and internationally. Currently, blockchain technology has revolutionized the world of business, finance, and banking, as well as government agencies in different countries, which have elevated their management to become digital governments that align with the digital economy. This can help to facilitate and improve the lives of citizens by making services more convenient, trustworthy, transparent, and verifiable, as well as reducing the steps involved in coordinating government activities. The purpose of this article is to study the principles of blockchain technology and smart contracts, as well as to propose recommendations for their application to solve the problems of government management in the agricultural sector in Thailand, to ensure smooth and efficient operations. Blockchain technology is a new technology that has garnered interest and study both locally and internationally, and has been revolutionary in the business sector, particularly in finance and banking. Many countries have upgraded their government management systems in response to the digital technology that is expanding in all sectors of the economy, which is crucial to the running of government operations and management. In addition, it can support and assist in providing convenience for citizens to access government services quickly, efficiently, transparently, and verifiably. This study has four main points: 1) top-down decision-making, 2) income stability, 3) unintended outcomes, and 4) the motivation of politicians and government officials. The results of this study show that supporting Thailand's digital economy in the agricultural sector can be achieved through the use of blockchain technology in data management, smart contracts to influence production factors, supporting and providing various benefits to farmers, and even implementing e-voting and allocating benefits to community-related activities. This can help to collect data from these activities to use for policy development and review.

Determining Influence of Buyers’ Preferences, Expected Future Value, and Perceived Value on Gold Ornament Purchase Intention in Myanmar

Eaint Chue Pyae, Chompu Nuangjamnong — Fri, 01 Dec 2023 00:00:00 +0000

In Myanmar, the demand for gold ornaments has been increasing after the global economic crisis had less impact on gold prices. The purpose of this study was to investigate factors influencing customers’ purchasing intention of gold ornaments. Data collected from 385 respondents in Myanmar was analyzed by non-probability sampling methods to collect data from online questionnaires conducting quantitative research methodologies including multiple linear regression and descriptive data analysis. The results revealed that there are nine major factors that are significantly influenced customers’ intention to purchase gold ornaments. These factors are buyer’s preference, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for future need and perceived value. These results can help gold retailers to develop appropriate marketing strategies and enhance business success in changing environments. Purpose The purpose of this study is to study the influence of buyer’s preference, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for future need and perceived value on gold purchase intention in gold industries in Myanmar. Design/Methodology/Approach – this research is to determine the factors that influence gold purchase intention by using quantitative analysis to conduct a research based on online questionnaires. In the construction of the conceptual framework for this investigation, ten discrete independent variables are considered, encompassing buyer’s preferences, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for the future need, perceived value, in conjunction with a sole dependent variable—gold purchase intention. Furthermore, the research employs statistical analysis tools such as JAMOVI to evaluate the research hypotheses. Moreover, tools such as JAMOVI would be applied to test the hypotheses of the research. Findings – The results from the hypotheses testing result illustrated the most important factors influencing gold purchase intention in Myanmar, which is gift-giving with the greatest beta value .286, followed by secure for future need, one type of investment, expected future value, buyers’ preference, and lastly perceived value, with the number of .232, .197, .117, .075 and .025 respectively. Research Limitations/Implications – There are several limitations in investigating the influencing factors on gold purchase intention in Myanmar in gold industries such as the target location is in Myanmar and meeting personally with the customers was impossible then need to conduct with difficulty online surveys. Originality/value – This research is focused on analyzing the variables that influence customer purchase intention in gold industries in Myanmar.

Factors Influencing In-flight Service Quality towards Airline Passenger Loyalty in Myanmar, at Yangon Airport

Hmu Sett Phone Mo, Chompu Nuangjamnong — Fri, 01 Dec 2023 00:00:00 +0000

This study aims to analyze the influence of in-flight service quality on factors towards airline passenger loyalty in Myanmar, at Yangon Airport. The key variables as the factors include perceived value, electronic-word of mouth (EWOM), passenger satisfaction and airline brand image. This research employs a non-probability sampling method in collecting data from online questionnaires using quantitative research methodology with simple and multiple linear regressions and descriptive data analysis to provide a comprehensive understanding of passengers’ perceptions and experiences. The results show that passenger satisfaction is the strongest influence on passenger loyalty, followed by airline brand image and EWOM. Purpose: The purpose of this study aims to identify the influence of in-flight service quality on the variables towards passenger loyalty in Myanmar, at Yangon Airport. As the aviation industry continues to grow, understanding the influence of in-flight service quality on the factors towards passenger loyalty has become crucial for airlines. By identifying the influence of in-flight service quality through the passenger loyalty, this study examines the positively impact on passenger loyalty which helps to Myanmar airlines enhancing positive passenger experiences through in-flight service and building long-term relationships with passengers leading to ultimate growth. Design/Methodology/Approach: This study employs quantitative research method to comprehensively investigate the influence of in-flight service quality on the variables towards passenger loyalty. Through a non-probability method using snowball sampling approaches, data is collected online surveys from passengers who have flown with Myanmar airlines and flown from Yangon Airport. The survey in the questionnaires includes three sections with total 29 items to collect data. Moreover, JAMOVI Program is used to test the reliability of questionnaires with pilot test and the hypotheses of the research. Findings: This study reveals that the influencing of in-flight service quality towards passenger loyalty based on the factors: passenger satisfaction which is the most significantly influence, followed by airline brand image and lastly, EWOM. Research Limitations/Implications: This study is specific to Myanmar Airlines and their services, limiting the application to the broader airline industry, which varies in quality across different airlines, regions, and customer segments. However, this study has implications for airlines seeking to enhance passenger experiences and loyalty through tailored in-flight service offerings. Originality/value: This study contributes to the growing body of knowledge in the field of aviation and passenger perceptions, particularly in the unique context of Yangon Airport and Myanmar’s aviation landscape.