Factors Influencing the Purchase Decision of Bangkok Building Property in the Context of New Normal Life Situation

Abstract

This study aims to investigate the important factors that influence the decision to buy property in Bangkok under the new normal, as the building property sector in Bangkok has developed in recent years. The main objective of this study is to explore the impact of location, financial, property developer, living space, family members’ influence, infrastructure facilities, environment, security and dwelling features on the purchase decision of Bangkok building property in the context of the new normal situation. The researcher used secondary data method of archival research methodologies to investigate the elements that influence purchase decisions in Bangkok. By merging the four frameworks of prior studies, this study constructs a new conceptual framework. The researchers took a non-probabilistic sampling approach in a convenient and snowballing manner, with a sample size of 390 respondents. The researchers used statistical procedures to analyze and collect data. After descriptive analysis and multiple linear regression analysis, the results indicate that the purchase decision of property in Bangkok was influenced by five independent variables, which are location, financial factor, living space, family members’ influence, and security.